The ‘Make in India’ initiative of the new government has garnered lot of support and popularity from all the parts of the country and various industries as well. Along with this the campaign adds a new member in every three seconds on its Facebook page, which has made it the most sought government initiative on any digital media platform.
An official press statement reads, “The initiative has already touched over 2.1 billion global impressions on social media and reached an overall fan base of over 3 million on its Facebook page.” The Make in India initiative of the government has become the largest and fastest growing government initiative ever on digital media. It has left behind all the other government departments.
As per the data provided by the government, on Twitter it has 2.63 lakh followers within 90 days of its launch. Along with this the first video of the programme on YouTube garnered 5.7 lakh views on its first day. Apart from the social platforms the website of ‘Make in India’ registered page views of over 5.5 million accessed by over 1.7 million users across the world.
The aim of this initiative is to encourage the manufacturers to make India a global manufacturing hub while bringing about an economic transformation in the country. It has consciously taken the Digital First approach in propagating its agenda across the globe.