McAfee has revealed the findings of its annual study the Tweens, Teens and Technology 2014. The study observes the online behaviour and social networking habits of Indian tweens and teens. The objective of the study is to educate the people about the impact that risky behaviour has on their privacy, reputation and social media experiences.
As per the research, half (50%) of the youth in India have had some experience with cyber-bullying, out of which one-third (36%) have been cyberbullied themselves. The study also reveals how risky online activity can possibly make them even more susceptible to cyberbullying. The research also highlights that, (80%) of Indian youth being aware that their online activity can affect their identity, 92% have done or posted something risky online. An added fact is that of these, 70% have posted their contact details like email, phone and home address.
Speaking about the research, Melanie Duca, APAC Consumer Marketing Director, McAfee, part of Intel Security says, “Teens and tweens are very comfortable operating in the online world, yet the risks have never been greater. Young people are often the pioneers for new technologies so they need to understand the consequences of their online behaviour and how they can maintain their social engagement.”
The findings of the McAfee’s Tweens, Teens & Technology 2014 report were released at a panel discussion with Melanie Duca, Consumer Marketing Director (APAC) McAfee; Venkat Krishnapur, Vice-President of Engineering – Consumer and Mobile, McAfee India; Anindita Mishra, McAfee Cybermum India; and, Dr. Sunil Mittal, a leading psychiatrist in New Delhi. The research also suggests that even though the minimum age to register to on social networking sites like Facebook, Snapchat, Pinterest, Tinder, Tumblr, and Vine is 13, 10-12 year olds report higher daily access to than their teen counterparts.
The research was mainly conducted in cities like Mumbai, Delhi, Chennai, Bangalore, Hyderabad, Ahmedabad and Pune.