MediaTek announces vigorous plans to bring holistic, fully integrated system solutions for the automotive industry.
Planned to rollout in the beginning of Q1 2017, the company aims to rejig its long-driven experience which it claims to power nearly 1.5 billion connected devices a year.
The Taiwanese fabless semiconductor company asserts to cover four key areas which is sought to benefit automobile manufacturers and their suppliers,
- Advanced Driver Assistance Systems (Vision-based ADAS): Reimagined from the ground up, MediaTek’s ADAS system will feature cutting-edge, decentralized Vision Processing Unit (VPU) solutions to optimally handle large amounts of real-time visual streaming data. MediaTek employs Machine Learning to increase the accuracy and speed of detection, recognition and tracking, making it more comparable to human decision-making performance.
- Precision Millimeter Wave (mmWave) Radar: MediaTek is drawing on its technology expertise and heritage in high frequency RF and connectivity, bringing the automotive industry mmWave radar solutions that use higher frequencies to gain better object resolution and more precise detection. Residing in the high frequency band, mmWave radar can recognize targets more accurately and is more resistant to fog, rain, snow and other weather conditions than current types of radar.
- Superior In-Vehicle Infotainment: MediaTek has developed powerful 2D and 3D processing technologies to ensure its application processors perform at the highest levels of efficiency and speed. MediaTek in-car entertainment solutions offer a high level of integration of navigational and multimedia features and connectivity options.
- Enhanced Telematics: MediaTek Telematics is a robust solution to handle a variety of high-bandwidth information transfers and can support a wide variety of connectivity standards (Cellular 4G/3G/2G, Wi-Fi, BT/BLE ) and map-based applications. MediaTek Telematics offerings align with the company’s core strengths: power-efficiency, highly integrated system-in-packages, broad networking and connectivity support.
Further, it plans to drive power-efficient, high-performance system solutions to connected, autonomous driving experiences and the four key areas is tend to help solve a key concern for the future of driving: fragmentation.
Citing on the new development, JC Hsu, Corporate Vice President and General Manager of the New Business Department Business Unit at MediaTek, said, “The demands of connected and autonomous vehicles require a unique portfolio of technologies. MediaTek’s core competencies create a natural progression for us to design for the future of driving.”
“We have a strong technology portfolio generated from $10 billion in research and development investment over the past 12 years from modem and RF advancements, computing technologies and connectivity to intelligent algorithms,” said Hsu. “We are developing semiconductor solutions to make an impact in the automotive industry and are focused on core areas of in-vehicle Infotainment, Telematics and safety ADAS to further the evolution toward autonomous driving.”
“The complicated systems of tomorrow’s high-tech cars will require a high degree of integration, innovative power management and improved functionality to support both the highest level of safety demands and driving experiences consumers need,” added Hsu. “MediaTek will bring one integrated package of semiconductors to the market – a holistic solution that is now lacking in the auto industry.”
The company states to now create the optimal, all-in-one system solutions to help power the future of driving.
MediaTek expects its products centered on the automotive industry to begin rolling out in Q1 2017.