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MediaTek’s New SoCs Bids on Indian Healthcare and Fitness Market

MediaTek MT2511MediaTek India announces the availability of two new System on Chips (SoCs) specifically targeted towards the emerging health, fitness and wearables market in the country. The MT2511 is touted as MediaTek’s first bio-sensing analog front-end (AFE) chip designed for health and fitness devices, whereas, the MT2523 is designed for active and fitness smart watches, also sought to be the world’s first system-in-package (SiP) to offer GPS, dual-mode Bluetooth Low Energy, and a MIPI-supported high-resolution mobile screen.

Both chipsets aim to target the fitness & healthcare sector which is one of the fastest growing sectors globally as well as in India. The company asserts to use its global expertise to further reach in IoT segments like wearable technology with special focus on healthcare.

“MediaTek has always focused on combining power with efficiency and we are leading the charge in bringing this know-how to IoT products in India,” said Kuldeep Malik, Country Head – Corporate Sales International, MediaTek India. “With the MT2523 and MT2511 SoCs, MediaTek aims to broaden the scope of wearable segment in India to also cover health-related applications and deliver a variety of devices like fitness trackers, active lifestyle smart watches, sports and fitness bands.”

With these two chipsets, MediaTek is set to create a strong footprint in India’s health and fitness market for wearable technology. The advanced technology and compact design of these SoC’s make it device friendly enabling MediaTek to gain the technological momentum in the market.

End products powered by MT2511 and MT2523 are expected to be introduced in the India market by early 2017.


BiS Team

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