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Men are bigger shoppers than Women, affirms AgilOne

Devil Wears

Book cover of “The Devil Wears Prada” which is hailed as the New York Times best-selling chick lit novel by Lauren Weisberger about a young woman who is hired as a personal assistant to a powerful fashion magazine editor, a job that becomes hellish as she struggles to keep up with her boss’s grueling schedule and demeaning requests. It became the basis for the 2006 Hollywood film of the same name, starring Meryl Streep, Anne Hathaway, and Emily Blunt.

MOUNTAIN VIEW, USA:  When women are depressed, they eat or go shopping.  Men invade another country.  It’s a whole different way of thinking – Elayne Boosler

AgilOne, the cloud-based predictive marketing company, announced that the company watched the buying behaviours of men and women and found that men shop more than women and have a higher overall customer lifetime value than the “Fairer Sex.”

AgilOne amassed the data at hand from a headcount entailing more than 1 million men and women who purchased items from gift and variety sites. An approximately equal number of men and women were evaluated.

In this regard,  AgilOne’s findings concerning men’s and women’s shopping habits reads in the order as, viz:-

* Men have a 24 percent higher lifetime value as compared to women because they shop more often and have larger transactions.

* Men are twice as likely to buy using rewards points than women.

* Men are slightly more expensive to service with margins for men being 4 percent lower than women.

* Men are slightly more likely to buy across multiple product genres (for example, socks, trousers and watches rather than buying only trousers).

* Men are slightly more likely to buy from Amazon rather than from some brand or specialized retailer’s site directly.

Omer Artun

“This data tells us that retailers need to market to men and women differently,” reportedly said Omer Artun, CEO, AgilOne.

Omer went on to volumnise his rhetoric further by citing, thus, “For example, retailers should be sure to offer rewards points to their male customers, and specialized brands should focus their efforts on retaining female customers. By segmenting buyers into groups, whether it’s by gender, geography, or product preferences, retailers can better understand buying patterns so they can anticipate a customer’s next move. Bottom line, predictive analytics is the key to being a more effective marketer.”

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Jawed Akhtar

A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.

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