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Micro Focus Focuses on Channel Commitment in APJ

Micro Focus has increased their focus on its dedicated channel program, reinforcing and extending Micro Focus’s commitment to its distributor and reseller base in the Asia Pacific and Japan against the pandemic backdrop.

Micro Focus“Micro Focus’ commitment to our partners and customers was put to the test this year due to major disruptions to the global economy and unforeseen changes to the way businesses are conducted. The situation required practical and decisive actions from us, and we are very heartened to see our approach making a positive impact on the way our partner community has adapted to and thrived in today’s business climate,” said Stephen McNulty, President, Asia Pacific and Japan, Micro Focus. “Through the strengthened relationship we have with our network of resellers and distributors in the Asia Pacific and Japan, we want to instill in them a renewed sense of confidence to approach their customers with strong capabilities and a deep understanding of modern IT needs that meet urgent business requirements.”

Sidney Lim, Technical Director at NH2 System Sdn Bhd – Micro Focus Partner of the Year 2020, Southeast Asia award recipient – shared: “Partnership with Micro Focus uniquely positions us in many forefront IT technologies to serve our customer needs. We are excited to sell and implement the breadth and depth of solution portfolio that addresses many practical problems.”

Members of the Micro Focus Partner Program can expect a focused, enriched layer of support and enablement across key pillars including portfolio enhancements, training and certifications, and up selling and cross-selling opportunities.

Driving growth for the channel community even during the crisis period, Micro Focus made swift and strategic investments at the start of this year to smoothen the transition for partners and equip them with essential resources to support their customers’ Business Continuity Plans.

The focus on building partners’ digital capabilities and resilience underscores key Micro Focus initiatives to introduce flexibility and process adjustments to the channel program. This year, the company saw a tenfold year-on-year increase in the Virtual Instructor-led Training’s attendees and a 15 percent increase in certifications acquired.

Partner and resellers now also benefit from funding support and guidance on go-to-market strategies, which serve as key drivers of new growth opportunities in 2020 and beyond.

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Aishwarya Saxena

A book geek, with creative mind, an electronics degree, and zealous for writing.Creativity is the one thing in her opinion which drove her to enter into editing field. Allured towards south Indian cuisine and culture, love to discover new cultures and their customs. Relishes in discovering new music genres.

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