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Micromax, MediaTek, Aircel allies for the best Indian mobile experience


New Delhi: In pursuit to buttress the mobile eco-system in India, Micromax, country’s 2nd largest smartphone manufacturer, announced a strategic partnership with MediaTek, the leading chipset manufacturer and Aircel, one of India’s leading telecom players. Aimed at offering the best out of the box experiences for the Indian users, the partnership will see a unique amalgamation of the expertise of the three companies. While Aircel will offer one stop solutions to address the increasing data demands, MediaTek along-with Micromax’s expertise in product design and performance will redefine the user experience creating a win-win ecosystem for the Indian users.


Under this unique alliance, Aircel will team up with Micromax to bring together a range of offers for the consumers which will be almost equivalent to cost of the device. Powered by MediaTek chipsets, the devices promise to deliver a seamless and a powerful user experience, while the bundled Aircel offers will drive data growth in the country. The offers initially will be available across 4 Micromax devices – MMX 377G, Funbook Mini 410i, A090 and X070. The co-developed smart devices by the three pioneers will deliver seamless experience for the consumers, driving enhanced performance and data experience for customers across the country.


Commenting on the partnership, Vikas Jain, Co-founder, Micromax, alleged that, “At Micromax, we have constantly strived to democratize technologies for the masses by bringing alive unique and customized products and offerings for our consumers.  Entering a new phase, our focus is now to provide seamless solutions to the consumers using their smart devices, thereby concentrating a large chunk of our efforts on coming up with products and services which act as solutions to the needs of the fast-evolving consumers. This partnership exemplifies the same endeavor, and we are very delighted to pioneer with MediaTek and Aircel, two pioneers in their own respective domains. While MediaTek supports us with the hardware, Aircel offers customized offerings for consumers to get a complete, affordable and seamless data experience across the country”

mediatek partnership

Sharing his thoughts on the partnership, Anupam Vasudev, Chief Marketing Officer, Aircel, held that, “Aircel has positioned itself well as a data leader by constantly innovating products and services aimed at redefining user experience, which essentially is the youth. While there are many factors driving internet adoption in India; one key factor is the evolution of devices such as smart phones and tablets. Today’s youth are well informed on the data consumption patterns and therefore smart devices becomes an integrated tool to propel consumption of videos, social TV, HD gaming, content on demand etc. Keeping in line with consumer’s needs and demands, Aircel is bullish on device tie ups. We are delighted to continue our successful partnership with Micromax to offer exciting bundled benefits of their newly launched smart devices.” He further supplemented that, “According to a study, the number of telecom subscribers in India accessing the internet through mobile devices is increasing and will reach 350 million by 2015. This clearly indicates that mobile devices and data connectivity is undoubtedly the future of mobile telephony.”

Aircel has launched bundled offers with Micromax devices which will give patrons exciting benefits worth more than Rs. 10,000:



Micromax Dongle – MMX 377G

(Benefits for 6)

  • Aircel customers can get exciting data benefits for 6 months at Rs. 141
  • For the first 3 months, customers will get 2GB/month data
  • For the next 3 months – customers will get double data value for every recharge
Smartphones and Tablets (Benefits for 3 months)


  • 1GB data per month
  • 1.2P/2 sec Local Calling
  • 1.2P/ sec STD Calling
  • WAP content worth Rs. 10,000
  • Popkorn TV App Free
Data Enabled Feature Phones (Benefits for 3 months)
  • 500MB data per month
  • 1.2P/2 sec Local Calling
  • Local. 1.2P/sec STD Calling
  • WAP content worth Rs. 10,000

Speaking on the occasion, Dr. Finbarr Moynihan, General Manager – Business Development at MediaTek, purported that, “For the first time, this unique tri-partnership between MediaTek, Micromax and Aircel provides the end-consumers both unparalleled benefits as well as unparalleled choice. Buyers do not only get benefits equivalent to the value of device they buy, but also a seamless and bundled value-add for data, voice and messaging across the entire product segmentation that includes dual-core smart phones, feature phones, 3G Tablets and 3G data card dongles. Hailing the beginning of the post-PC era, our MT6572, MT6260, MT8377 and MT6280 chipsets offer harmonized platforms to empower fast, powerful, smart and inclusive devices that cater to the emerging ‘super-mid’ market.”

The products from their part will be available across the retail outlets across the country from April, 2014.


Jawed Akhtar

A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.

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