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Microsoft Dyanamics CRM solutions escalated conversion ratio of Provident Housing


Provident Housing a subsidiary of Puravankara Projects has deployed Microsoft Dyanamics CRM in order to support sales, marketing and customer management function in 2013-14. This deployment enabled the company to escalate the conversion ratio of leads to deals by 30 percent. The Microsoft Dynamics CRM solution captures the entire history of customer communication, allowing the company to better and personalized service to their customers. Moreover, Provident is now able to manage three times the volume of customers compared to its competition just by implementing Microsoft Dynamics.

Talking about the deployment, Jackbastian K. Nazareth, Group CEO, Puravankara Projects Limited, said, “We needed a solution that could extract insights from the raw data in real time for our teams to understand customer preferences better.  With the existing lead conversion ratio as low as three percent, we wanted to strengthen this core process with a strong and robust software to give us a solution for customer intelligence on preferences, buying pattern and others such qualitative information in addition to the regular statistics.  This led us to Microsoft Dynamics CRM which has empowered our teams with insights that are helping us convert potential leads into concrete deals much faster.  In fact within a period of six months we have captured 50 percent more leads, without any change in the team size or acceleration in marketing campaigns.”

On the other hand, Samik Roy, Director – Microsoft Dynamics Business, Microsoft India, said, “Microsoft Dynamics CRM provides users with a single window to view the progress of diverse activities related to a customer to ensure personalized handling.  Its ability to integrate with existing infrastructure, even in heterogeneous computing environments, is unparalleled.  It’s encouraging to see Provident Housing achieve their business goals by leveraging Dynamics CRM.”

In the first phase of installation, the solution was deployed for 10 users which later on increased and reached to 100 users across various segments, like pre-sales, sales, post sales and customer care teams. The software’s superior functionality, seamless integration with existing infrastructure and ease of customization aligned well with business and organizational requirements and has definitely given a competitive advantage over other industry players.


Heena Gupta

A reader at heart, this girl loves to express through writing. Her ears perk up as soon as she senses any tech molecule in the air. With the ability to use and navigate typical technologies she becomes a complete tech enthusiast. This post graduate in Mass Communication lives in the world of gadgets. Fiction, history and cartoons keep her busy in the free time. Her urge to grow mixed with excellent writing skills forces us to have her as a part of our workforce.

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