Microsoft emerges as #1 Software company In India: Gartner
According to Gartner Inc. world’s leading information technology research and advisory company, India software revenue totalled $4 billion in 2014, an 8.3% increase from 2013 revenue of $3.7 billion.
Among the BRICS (Brazil, Russia, India, China and South Africa), the Indian software market witnessed the highest growth rate. Microsoft maintained the No. 1 position in software revenue in India, accounting for 25% of overall sales in 2014 (see Table below). Microsoft, Oracle and IBM are the top 3 vendors in the market; represents 50% of total software sales in India.
“The enterprise software marketplace is dynamic and ever-changing. Its growth and structure are being shaped by the factors and forces of decentralized purchasing, consumerization and mobility, influence of emerging markets, cloud-based implementations, and new consumption models,” said Bhavish Sood, research director at Gartner.”
“Improvement in global economic conditions has somewhat relaxed the strain on the Indian economy, thereby boosting corporate sentiments. Along with a new stable government at the center, this has helped in alleviating concerns about economic growth — to a certain extent — with early signs of spending in growth initiatives beginning to emerge,”Sood further added.
Several leading trends that are common across the India software market include:
- Software as a service (SaaS) adoption and development
- Open-source software (OSS) adoption and its broader market implications
- Changing buying behaviors and purchasing styles associated with the digital business
- Spending in key growth markets, such as India and China
“Government plans around Digital India, smart cities, and increased focus on broadband internet infrastructure is expected to drive local consumption of IT software and associated services,” said Sood.
“After the last federal election the mood of the economy has changed, and we are slowly seeing a revival in IT spending particularly in areas of digital and nexus of forces that combine cloud, mobile, social and big data,” commented Sood.
