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Microsoft facilitates cloud-based collaboration for RCS MediaGroup


REDMOND, USA: RCS MediaGroup, the Italian multimedia publishing company, principally operating in Italy and Spain, has modernized and fused its communications infrastructure and empowered flexible, cloud-based collaboration via an all-inclusive Microsoft technology solution that consists of Microsoft Office 365, Windows Azure, Microsoft Lync 2013, Windows Server 2012 and Microsoft SharePoint 2013.

RCS, longtime partner with Microsoft, turned to Microsoft Corp. since it was obligatory to modernize its existing infrastructure while simultaneously maintaining the security and quality of its business data and systems.

With Microsoft cloud solutions at the offing, RCS has advanced from security-enhanced cloud storage, improved its disaster preparedness through the protection of related assets such as digitized historical archives of newspapers, simplified its communications infrastructure, and provided agile project management offerings for a mobile, distributed workforce that is using these solutions to cope more than 200 projects within its Digital Product Development Department.

By means of the modern Windows app, they can directly place orders from the catalogue in front of the customer, dramatically plummeting the selling cycle. After an agent’s visit, the modern Windows app lets the customer to review the catalog through a Web interface and place additional orders. The sales agents benefit as well from using Office 365 and Lync to communicate with their network, within and outside RCS.

Furthermore, the new platform provides the marketing teams with a new collaborative environment, based on Office 365, where they can invite selected customers to focus groups to discuss and vote on the new digital products that RCS is planning to release.

Using a combination of Office 365 cloud environment and SharePoint 2013 on-premises, RCS will transform its intranet from a pure top-down communications tool to an interactive self-service feature for virtual desk.

RCSMedia group

In addition to company information and self-service features for administrative tasks, it provides all employees with tools that support their business activities, allow them to collaborate with their network, contribute to and search the enterprise knowledge base, access their personal productivity tools (email, calendar, tasks, etc.), and manage their personal profile, information and files.

The integrated solution permits RCS employees to share documents and images, manage projects, and communicate from virtually any location with mobile technology tools that upkeep access from smartphones, tablets and other devices.


Jawed Akhtar

A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.

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