Microsoft Ventures and iSPIRT have introduced SaaSx, a platform for Software-as-a-Service entrepreneurs to share, discover and raise their business into million dollar Monthly Recurring Revenue (MRR) models.
It’s worth mentioning that, SaaSx has brought together over 100 promising SaaS startups for peer learning, expert talks, and launch of a guide on marketing SaaS.
Ravi Narayan, MD, Microsoft Ventures in India, said: “While SaaS is fast becoming a viable model for product startups in India, scaling it up rapidly is a bottleneck every mature SaaS startup encounters. SaaSx, like our other initiatives with iSPIRT, is aimed at getting these startups the traction that will turn them into a global success.”
At the event, iSPIRT & Microsoft Ventures have also launched the ‘Jump Start Guide for Desk Marketing and Selling for SaaS’ to instruct the SaaS companies on ways to sell to the world while operating out of India.
“These are part of the thought leadership initiative by Microsoft Ventures to deepen the conversation on ways to address challenges in the Indian startup ecosystem,” added Ravi.
“Our mission is to transform India into a hub for new-generation technology. With SaaSx, we hope to play the role of a market catalyst and help SaaS entrepreneurs mature faster. Since Chennai is fast growing as the nerve center for SaaS companies, we thought it is only appropriate to host this first-of-its-kind congregation of SaaS entrepreneurs in this city,” says Avinash Raghava, Fellow at iSPIRT Foundation .
In his keynote, Aaron Ross, well-known SaaS expert and author of the best-seller ‘Predictable Revenue: Grow 300%’ – often called the ‘Sales Bible of Silicon Valley’ – spoke on the best practices for creating predictable revenue with SaaS.
SaaSx also featured an Unconference by Girish Mathrubootham, CEO & Founder, Freshdesk, on ‘Everything on SaaS.’ The spectators also got an opportunity to hear achievement stories of some of the best SaaS startups in the country – WebEngage, Wingify, and Grexit – straight from their co-founders.