Mitsubishi Electric India Unveils Sustainable Future Campaign
Mitsubishi Electric has planned to position itself as an empathetic brand with a human-centric approach that delivers integrated services and solutions by emphasizing sustainability and commitment to a better future, aims to build trust, engagement, and preference to establish itself as a Circular Digital-Engineering Company in India and partner for the country’s growth.
The company launched its corporate strategy in May 2023 to provide Integrated Solutions to address diversifying social challenges, in five key areas establishing a Carbon Neutral Society, building a Circular Economy, ensuring Safety and security, including and uplifting the Lives and Well-Being of people uniting all these capabilities inside and outside of the Group.
This new advertising campaign “INDIA’s PARTNER FOR A SUSTAINABLE FUTURE” is an extended support to the brand’s ‘Partnering India’s Dream to be No. 1’ campaign with an aim to enhance the brand presence and further supporting the nation in addressing the key social challenges through integrated solutions and products.
The new campaign of Mitsubishi Electric India came up with the launch of a Brand Film based on the ‘Light of Enrichment’ which elegantly highlights its dedication to fostering India’s sustainable progress. Embodied in the radiant vermilion of dawn—a color reflecting its corporate identity and the promise of a new era—the campaign film illustrates how innovations illuminate lives, from urban landscapes to rural classrooms. The ‘Light of Enrichment’ sweeps across the film, symbolizing Mitsubishi Electric’s transformative touch across India’s diverse parts, guiding electric vehicles on family journeys, enabling children to learn technology, and driving efficiency in manufacturing through its diverse solutions.
Kazuhiko Tamura, Managing Director, Mitsubishi Electric India said, “We are a purpose-driven brand dedicated to build a better nation, emphasizing our contributions to sustainability, innovation, smart information and societal well-being with the vision of nation-building and positive change. This new campaign is a testimony of how Mitsubishi Electric is supporting in shaping a brighter and sustainable future for India through its extensive solutions.”
