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Mouser Electronics’ Expands in India with No-Sales Front Strategy

India is undeniably logging to be the market for major electronics component distributors of the globe. To its recent expansion announcement in Bengaluru – India; Mouser Electronics – A Warren Buffet backed company congregates with IESA (Indian Electronics Semiconductor Association) to inculcate its expertise for the benefit of India’s ESDM sector.

The Global distributor of electronic components has cited unique approach of marketing and strategic plans for India. With sales in India growing at 20 per cent this year and its customer base growing at 45 per cent, the company has flaunted as a stay-ahead customer-service driven company.

The new centre in Bengaluru is sought to be a next-gen innovative destination for around 100 staff members fostering the back-end support and helming the go-to market strategies across the country.

Mark Burr-Lonnon
Mark Burr-Lonnon, Senior Vice President, APAC & EMEA Business, Mouser Electronics

While talking to media, Mark Burr-Lonnon, Mouser’s Senior Vice President of APAC and EMEA Business said, “We are seeing an impressive gain in unique customers, which makes us a major player in the Indian market. Our sales success in India means that we need to increase the levels of local support we offer to our customers here. With that in mind, I am very pleased to announce the opening of our new, larger full-service office with even more team members to better serve our customers. With the number of engineers in India rapidly growing, it’s fast becoming a new hub of design.”

To the holistic approach of the company, the company has lately introduced payment facilities in rupees and claims to widely adhere the concept of inter-regional marketing.

As part of its ongoing commitment to strengthening ties with the local industry, Mouser has joined the India Electronics and Semiconductor Association (IESA), the premier body for electronic system design and manufacturing in the country.

Kevin Hess
Kevin Hess, Senior Vice President – Marketing, Mouser Electronics

In a consolidated program with IESA, Burr-Lonnon and Kevin Hess, Mouser Electronics Senior Vice President of Marketing, delivered keynote presentations on “The Changing World of Distribution” and “The Internet and Its Impact on the Electronics Market,” Their presentations will also address how the industry fights counterfeiting as well as the increasing importance of marketing.

Burr-Lonnon reiterated on the unique no-sales marketing strategy of the company whereas Kevin duly expressed the importance of social-media and impact of content on todays and tomorrows marketing corridors.

Mouser offers customers 22 global support locations and stocks the world’s widest selection of the latest semiconductors and electronic components for the newest design projects. Mouser Electronics’ website is updated daily and searches more than 10 million products to locate over 4 million orderable part numbers available for easy online purchase.

The company was also recognized at the IESA-Thought Leadership forum for its next-gen ideation towards the Indian ESDM sector.

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Niloy Banerjee

A generic movie-buff, passionate and professional with print journalism, serving editorial verticals on Technical and B2B segments, crude rover and writer on business happenings, spare time playing physical and digital forms of games; a love with philosophy is perennial as trying to archive pebbles from the ocean of literature. Lastly, a connoisseur in making and eating palatable cuisines.

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