With a commitment to customer service excellence, 23 global Customer Support Centers, the widest product selection, plus same-day shipping, Mouser helps customers get innovative designs to market faster and easier. The company works hard to make sure customers always get what they need when they need it. To help expedite orders and answer questions, each location provides local language support (17 languages) and can transact business in the preferred local currency, all from the same time zone. The journey of Mouser Electronics and its vigorous growth in the Indian ESDM sector has been laudable, inscribing further on their success journey – BIS infotech’s Editor, Manas Nandi got alongside Mark Burr-Lonnon Senior VP of Global Service and EMEA, APAC Business penning on Mouser’s business strategy and further plans in the online shifting electronic components business. Edited Nub.
- How digitization and internet has impacted the electronics component distribution business?
Our comprehensive multi-lingual website, Mouser.com, is central to our global business. Mouser specializes in the rapid introduction of new products and technologies for engineers and buyers worldwide. The company’s extensive product offering includes semiconductors, interconnects, passives, electromechanical, plus a vast range of other components from more than 700 leading manufacturers. Mouser sells millions of tiny parts that function as the essential building blocks of new product design. Every day, multiple times a day, Mouser gets the newest, cutting-edge components that are smaller, faster and smarter. Mouser also recommends/suggests alternate parts and eliminate the risk to use NRND products in the latest project. If your job is to solve new problems, invent new things and answer the questions no one has asked before, Mouser is your distributor.
With a commitment to customer service excellence, 23 global Customer Support Centers, the widest product selection, plus same-day shipping, Mouser helps customers get innovative designs to market faster and easier. The company works hard to make sure customers always get what they need, when they need it. To help expedite orders and answer questions, each location provides local language support (17 languages) and can transact business in the preferred local currency, all from the same time zone.
- Stringent deadlines and shorter time to market is the current demand of design engineers? Being a pioneer global distribution firm, how you manage to cap the demand?
We are the industry’s New Product Introduction leader, in 5 years we have added approximately $350+ million & 400K+ stock keeping units. We continue to stock the widest selection of components and promote the newest products from our 700-plus supplier partners, which gives OEM and EMS engineers a major advantage. We maintain the highest 879,832 unique part numbers in stock that differentiates us from the global and local competitors.
Mouser has seen its business grow over the last several years, including 2018. While the industry experienced longer lead times, shorter deadlines and increased demand in global and Indian markets, this led many customers to Mouser because of our strong inventory position.
Because Mouser focuses on breadth of inventory, design engineers and buyers from many different industries can often find the right part, which helps to meet that demand. In the coming year, Mouser will once again focus on inventory breadth and customer satisfaction, while continuing to be the preferred source for semiconductors and other electronic components. In India, engineers normally receive their orders three to five working days after purchasing from Mouser.in. Our commitment to inventory, new product releases, and our global growth will continue to be solid as we move through 2018.
- Your presence in online has been commendable in the whole industry. How have you strategically streamlined Mouser website for buyers to choose the right product guiding them with complete info of the product?
Mouser is well known for our quick and accurate worldwide distribution, plus we also offer our buyers and engineers the product and technology information they need to work on their designs. At Mouser.in, engineers and buyers can find tools to help them source the right products, along with the latest technical data and industry trends through our Applications and Technologies sites. These easy-to-navigate sites offer essential resources, including reference designs, articles, videos, products, and other solution-based content, designed to give our customers a technological edge. At Mouser.in parametric search option supports quick selection of required parts/components that meets the specifications. The tool also helps in smart product filtration and once filter results are displayed it gives opportunity to compare specifications side by side on up to 20 parts.
Our enhanced search navigation gives buyers and engineers innovative ways to browse and search products by images, datasheets, and newest products, making it easy to find the right products quickly. Mouser’s Newest Products page lists the latest technologies, which engineers can view by product category, manufacturer or date.
Our advanced BOM tool allows customers to upload their bill of materials (BOM) and receive real-time pricing and delivery quotes. Our Project Manager and Cart/Project Share make it simple for engineers and buyers to save and share projects with their colleagues.
- Understanding the need of buyers or say engineers is critical as well as pivotal at the same time. How does Mouser help buyers/engineers in their entire design cycle and help them jump-start design ideas?
Mouser’s free Design Services Referral Program connects buyers and engineers in India with third-party design firms in their area for consulting and contract engineering. The program can assist customers at any point in the design cycle — from concept phase to design and development, testing, and on to prototyping and production manufacturing.
You can’t design the future with products from the past, so Mouser’s mission is to stock more new products than any other distributor. Having access to the newest products spearheads the development of new design ideas. Mouser also supplies engineers with new information to aid the design process — and lots of it. Detailed technical information can be found on its Newest Products and Applications & Technologies sites, turning knowledge into know-how. Mouser’s technology and solutions e-zine, Methods, offers deep dives into what interests design engineers and innovators most. Mouser’s unique Empowering Innovation Together program with engineering spokesperson Grant Imahara is paving the way for discussions around innovations of the future. At Mouser Empowering Innovation Together program site engineers can explore a number of interesting engineering design topics, project builds and more. See a direct connection between ideas and products, and how it’s all applied into a working solution it’s a program to make engineering inspiring and fun.
- What key major technologies are of major demand in the current Indian market?
We expect growth to continue in all regions of the globe, particularly in the areas of automotive/transportation, industrial, AI, robotics, smart metering and smart grid, power and the Internet of Things (IoT) space — especially sensor technologies, wireless and RF, and microcontrollers. These key market sectors are certainly driving growth. However, focus products and technology/application sectors do vary from region to region depending on the local design and manufacturing needs.
Mouser is a leading authorized global distributor, and we constantly seek the newest and most relevant products promote in all regions. With our state-of-the-art global distribution centre, we can ship these products to our customers on the same day they place their orders.
- India is a growing market with massive component demand, in this scenario how do you keep yourself ahead of the competitive curve?
We are very optimistic about going into 2019. We saw strong, double-digit growth in 2017, and we expect it to continue through 2018. As we near the end of the year, 2018 is proving to be yet another record year. The challenge of continued consolidation has been with us for a few years and while it is diminishing, it does continue to linger industry-wide. The industry is also seeing challenges from product availability and longer product lead times, which Mouser controls by stocking more inventory than ever before. With our expanded distribution centre and a greatly increased number of personnel, we can continue to provide our customers with the excellent service they have come to expect.
- India has a pool of budding engineers and innovators, how are you collaring to tap new minds and establish yourself with the Indian ecosystem?
Mouser’s website features rich, continually updated content, providing information and opinions on the latest technology, innovation and design. Mouser’s technology and solutions e-zine, Methods, offers deep dives into what interests design engineers and innovators most.
In the growing maker movement, open source technologies and development boards are key to speeding the time to market for the latest innovations. Pro makers require access to the latest technologies, which Mouser offers, with no minimum orders and same-day shipping to get products in their hands quickly. This time-to-market advantage is something that Mouser gives to every customer, and it is something that is unique to our model.
Mouser’s unique Empowering Innovation Together program with engineering spokesperson Grant Imahara is paving the way for discussions around innovations of the future. If you haven’t seen the Videos series, check it out. It offers technical articles, E-books and more, on Mouser’s website.
- Where do you see the Indian electronics market five years down the line?
The Indian electronics market is one of the largest in the world and is anticipated to reach $400 billion in 2022, up from US$ 69.6 billion in 2012.
- Lastly, what major achievement can we expect from Mouser in this current Fiscal Year?
We will continue to focus on our strength, which is introducing the newest products from over 700+ industry-leading manufacturers to our customers worldwide. This year will offer many new opportunities in some key industries. With the growth of IoT, manufacturers will continue to introduce sensor technologies, the latest in power management, and of course, advancements in microprocessors. Automotive, industrial and home automation will also continue to thrive, and engineers can depend on Mouser to be the first to stock the newest products.
Mouser’s position as the New Product Introduction leader, along with stocking the widest selection of components, are important drivers behind our continued growth. We added more than 50 new supplier lines during 2017, and we expect to add even more during 2018. We will continue to invest in inventory to make sure that we can support the entire bill of materials for engineers and buyers across multiple industries.