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Mphasis Launches Digital Customer Experience Management Solutions

Mphasis Digital Customer Experience Management SolutionsMphasis has announced the launch of its Digital Customer Experience Management (CEM) solution set. The technology solutions which will provide complete customer experience management regardless of device or channel.

“Digital Business is the next ‘industrial revolution’ and will cause tectonic shifts in the market place,” said Ganesh Ayyar, CEO of Mphasis. “During such times, excellence in customer experience has been proven to be an essential ingredient of a successful business. Digital Technologies offer a spectrum of exciting possibilities to shape customer experience. Our Digital Customer Experience framework will enable business enterprises to leverage Digital Technologies in creating a positive end-to-end customer experience.”

Mphasis’ Digital CEM solutions help customers by providing:

  1. 360 degree view of customer experience across channels: Enhanced, safe and secure
  2. Uni-channel, multichannel and omni-channel customer experiences
  3. Optimized channel mix leading to reduction in overall cost of operations: Improved revenue per customer through more effective mapping of products to customer needs
  4. Faster reaction time to customer needs

“Companies must go beyond good intentions and adopt business discipline to turn their aspirations into reality, companies must take their customer experience efforts from ad hoc to mature. A truly differentiating customer experience may require a company to operate in a drastically new way.  Four gaps that keep businesses from delivering great customer experiences are performance, convenience, personalization and trust,” says Megan Burns, Analyst and Forrester Research.

Further, Mphasis Digital CEM solutions make the most of customer experience by continuously improving processes and technology.

The press release states “It has focus on identifying, anticipating and satisfying customers’ needs across all touch points and this solution will lead to greater profitability and increase retention and loyalty.”

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