Mphasis the provider of IT solutions has introduced its first Mphasis Next Labs solution ‘HyperGraf’ for enabling real-time decision making. The solution is designed to deliver comprehensive, accurate, real-time and actionable customer engagement insights across millions of data points spread over multiple customer engagement channels.
Speaking about the solution, Jai Ganesh, Vice President & Head at Mphasis Next Labs, said, “HyperGraf is the very first solution developed at Mphasis Next Labs. HyperGraf generates actionable insights by bridging the gap between enterprise data and external and third party data such as social media, credit scores, open data and other multi-media datasets. HyperGraf is cloud based, incorporates in-depth domain expertise, is flexible, customizable and requires no upfront investments. HyperGraf removes “gut-feel” in enterprise decision making and facilitates Innovation driven Integrated Digital Customer Insights, Identifies comprehensive, accurate, real-time & actionable customer leads from diverse channels and facilitates the creation of engaging experiences across multiple customer touch points through higher relevance, convenience and responsiveness”.
HyperGraf is a is a Big Data Complex Event Processing engine created to allow enterprises to innovate and make strategic decisions by understanding content, collaboration and commerce networks. It creates actionable insights by correlating slivers of multi-structured customer data from diverse interaction channels and builds a single view of the customer with recommendations specific to the channels of interaction. The underlying analytics behind HyperGraf is based on Social Network Analysis, Machine Learning, Predictive Analytics, Streaming data analytics, Multi-structured data analytics, Natural language processing, Discourse analysis, Pattern recognition and Bayesian inference.
Ganesh Ayyar, CEO Mphasis, also believes, “There are rapid progressions in technology which is impacting businesses in ways never imagined before. New and innovative thinking is required in this time and age to gain an edge in the IT services market. Mphasis Next Labs is an investment in this direction, to further enable the Generational Shift. Seeing the first product, HyperGraf, a tool which brings big data analytics across social network and enterprise data to enable insights, encourages us to revitalize the innovation space”.