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Mphasis partners with Aureus Analytics for advanced predictive analytics


Mphasis has entered into a partnership with Aureus Analytics to introduce advanced predictive analytics and big data solutions to insurance and banking players. As per the deal, Aureus’ comprehensive big data and analytics capabilities will complement Mphasis’ established customer base in Insurance and Banking space thus creating a huge potential for value add to end customers.

This solution will cater to customer management, risk and operations and increase efficiencies by rapidly unifying data construct complex analytics and manage business critical issues to make the right decision. Mphasis, together with Aureus Analytics will help revolutionize the industry and deliver better service to customers and better results to companies.

Speaking about the partnership, Elango R Chief Human Resources Officer and Head Emerging Geographies Business Unit, Mphasis, said, “Mphasis’ grip in the Indian insurance market is quite strong. Our strong reach coupled with Aureus’ innovative Big Data driven predictive analytics solutions will make outcome based business models a reality. With this partnership we look at driving a culture of data driven decision making because of timely availability of information to people who make decisions or interact with customers.”

 Ashish Tanna, COO and Co-Founder at Aureus Analytics, said, “The impact of Big Data analytics is significantly higher if made available at the point of decision. Our aim is to make this possible and bring the power into the hands of business users in an easy and seamless manner over the cloud. Our products and platform will support Mphasis by bringing efficiency, reliability and predictability of outcomes. The partnership will further strengthen its customers’ experiences thus increasing the rate of customer acquisition, retention and operations.”

This partnership will deliver solutions that will catalyze quick decision making, reduce operational inefficiencies and boost bottom lines for all insurance players.


Heena Gupta

A reader at heart, this girl loves to express through writing. Her ears perk up as soon as she senses any tech molecule in the air. With the ability to use and navigate typical technologies she becomes a complete tech enthusiast. This post graduate in Mass Communication lives in the world of gadgets. Fiction, history and cartoons keep her busy in the free time. Her urge to grow mixed with excellent writing skills forces us to have her as a part of our workforce.

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