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MTS cherry – picks Mavenir for advanced multimedia services

MTS

RICHARDSON, USA: Mavenir Systems, a primary provider of software-based networking solutions, today announced that it will provide Rich Communication Services (RCS) and WebRTC services to Mobile Telesystems, the principal provider of telecommunication services in Russia and the CIS.

mavenir systems

Mavenir’s RCS solution, based on its Rich Messaging Server (RMS), facilitates advanced multimedia services such as instant messaging, followed by file transfer, voice calling and video conferencing through a single application installed on the phone. Mavenir is also providing its WebRTC Gateway, based on the Unified Access Gateway (UAG), to assist delivery of RCS services to the web and introduce new-fangled unified communication services for the corporate segment.

As stated by Pardeep Kohli, President and CEO of Mavenir Systems- “We are pleased to be working with a leading operator such as MTS to create innovative RCS services and to rapidly bring those services to the major markets of Moscow and St. Petersburg this year.”

MTS envisages tremendous growth potential for RCS services. OTT usage amongst MTS’s 75 million subscribers in Russia is relatively low, so bundling compelling new multimedia services has the potential to attract a large number of new users.

“In the first stage, we plan to sell RCS services for 10-20 Rubles per month. We will try to attract customers by offering them a universal communication tool with a guaranteed quality,” alleged Maksim Marasanov, Director of Products and Services Development Department, MTS. Volumnising that – “We are aware that the RCS will affect the income from SMS and our task is to replace these losses and increase revenues, which we expect that this will be done within two years of service launch.”

Mavenir’s European VoLTE/RCS Centres of Excellence located in Cologne, Germany supports the deployment of VoLTE and RCS solutions to mobile operators in Europe.

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Jawed Akhtar

A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.

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