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National Bank of Oman Powered by CRMNEXT to Revolutionize Customer Experience


National Bank of Oman deploys CRMnext to leverage a single enabling system to manage the entire customer experience.  CRMnext will power National Bank of Oman’s end-to-end lead management across all business lines and channels including branch, web, call centers etc. CRMnext has also created a powerful customer 360 view and automated offers based on individual customer needs.

The Bank is also using CRMnext’s customer service solution to manage all queries, complaints and requests across all channels to provide efficient resolutions. The solution is integrated with a number of transactional systems to provide real time information to the customer facing teams on a single window.

Speaking about CRMnext’s solution Faizal Eledath, Chief Information Officer and Head of Transformation at National Bank of Oman said, “Customer centricity and service excellence are key underpinnings of our vision to become the bank of choice. We are extensively investing in strengthening our service platforms and offering innovative services to continuously enhance our customers’ banking experience. The implementation of CRMnext enables us to build a robust service platform. The system provides a unified and flexible interface to manage all our customer touch points for marketing, sales and service management. The system facilitates the seamless integration of various parts of the bank to ensure we deliver a consistently superior experience.”

We believe that this implementation will deliver an effective customer-centric system that will improve overall productivity & effectiveness. CRMnext is a new generation, agile and flexible enterprise CRM product that delivers high impact Customer Lifecycle Management capabilities with an auto-upgrade feature which will always keep the bank’s CRM system current and relevant with changing business needs.” said, Sushil Tyagi Director Business Development.

CRMnext processes magnifies across sales automation, customer service management, marketing management, social CRM and knowledge management. It is easily deployable on a commutable cloud model i.e. private cloud or public cloud with multi-tenant capabilities.

National Bank of Oman caters customers through 65 branches across Oman, in addition to its branches overseas in Dubai and Abu Dhabi.


Niloy Banerjee

A generic movie-buff, passionate and professional with print journalism, serving editorial verticals on Technical and B2B segments, crude rover and writer on business happenings, spare time playing physical and digital forms of games; a love with philosophy is perennial as trying to archive pebbles from the ocean of literature. Lastly, a connoisseur in making and eating palatable cuisines.

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