Microsoft Ventures along with iSPIRT Foundation has released a report named “Indian Mid-market SaaS companies: Forging a new path to disruption.” The is launched under Microsoft Venture’s Think Next initiative, which aims to take a close look at the Indian software product companies targeting the mid-sized enterprise market and the competitive advantages. It also specifically studies at how these companies are adapting their Software as a Service (SaaS) offering to meet the unique requirements of medium sized business.
The report also highlights how the three pillars of their business strategy are setting them apart from those targeting larger enterprises, including overseas competitors. The three pillars include digital immersion, which identify customer problems and develop use-cases. It also allows the rapid development of Minimum Viable Products (MVP). The other pillar is desk selling and marketing, it allows the companies with an increased base of potential customers in a shorter period of time. The last pillar is the use of cloud to capture customer behavior and interactions with the product in real-time.
Commenting about the launch of the report, Ravi Narayan, Director, Microsoft Ventures in India, said, “This report is a refreshing perspective on the startup ecosystem, and showcases how Indian software developers are adapting to the unique requirements of the local market to deliver value to their customers. It highlights the unique product development cycle being adopted by these companies and also provides some guidance on how these companies should be evaluated.”
Talking about the association with Microsoft Ventures, Sanjay Shah, MD, Invensys Skelta and iSpirt Fellow, said; “With the launch of this report, we are looking to further understand the dynamics of the mid-market SaaS companies as a unique category within software product companies in India. We will continue to foster talks and take this discussion forward, and our next step would be to delve deeper into the three pillars of their business strategies.”