By navigating our site, you agree to allow us to use cookies, in accordance with our Privacy Policy.

NI Names New Senior Vice President & General Manager of TBU

The appointment follows TBU’s strong performance in Q3 2021, up 41% year-over-year, with continued success in the focus of EV and ADAS.

NI has reported that Drita Roggenbuck has been appointed senior vice president and general manager for the Transportation Business Unit (TBU).

NI Vice President TBUIn this role, she will be responsible for accelerating the growth and positive momentum of the automotive test business at NI, with a focus on electric vehicles (EV) and advanced driver-assistance systems (ADAS).

“Drita’s deep expertise in the automotive industry makes her uniquely qualified to continue NI’s growth in the EV and ADAS spaces,” said Ritu Favre, executive vice president and general manager of NI’s Industry Specific Business Unit. “Her insights into NI’s automotive customer’s challenges and their need to rapidly innovate in this dynamically changing market will help to inform our system road maps.”

“I am thrilled to join NI in this exciting time for EVs, autonomy, and environmental sustainability,” said Roggenbuck. “I am looking forward to leading this very talented team in providing innovative test solutions to help automotive innovators move faster to realize Vision Zero.”

The appointment follows TBU’s strong performance in Q3 2021, up 41% year-over-year, with continued success in the focus of EV and ADAS.

The company also announced several acquisitions in the past year to expand its EV, battery and sustainable energy, including MonoDrive and NH research.

Most recently the senior vice president and chief customer and strategy officer at HFI, Roggenbuck joins NI with more than two decades of experience in automotive business strategy and development.

At HFI, she was responsible for overall business strategy and development and grew HFI’s automotive business by ~50% across top OEM customers during her tenure.

Tags

Aishwarya Saxena

A book geek, with creative mind, an electronics degree, and zealous for writing.Creativity is the one thing in her opinion which drove her to enter into editing field. Allured towards south Indian cuisine and culture, love to discover new cultures and their customs. Relishes in discovering new music genres.

Related Articles