Jointly announcing several navigation products for the Indian market mid-last year, Ayana Navigation Solutions (ANS) and NNG LLC today announced their cooperation with the Indian branch of German car infotainment giant Blaupunkt.
The recently launched San Diego 530 is Blaupunkt India’s latest aftermarket multimedia system for OEMs on the local market; it comes equipped with a fully-featured and integrated navigation solution by NNG and ANS. This joint navigation solution comes with up-to-date maps of India including almost 1.800.000 km of roads and more than 6.700.000 POIs (Points of Interest). A range of features specifically localized for India, such as the Intelligent Quick Search, Smart History, Speed Limits, and automatic handling of congested routes, make this product a premium navigation offering.
Adding to the entertainment quotient, the San Diego 530 also includes an inbuilt high end multimedia video playback, powerful 4*45w sound output, unmatched connectivity for all types of portable media and a DSP tuner which provides crystal clear sound and supports weak signal processing and noise suppression, making it ideal for the Indian market.
With the help of NNG’s map update service, the program can be kept fresh over the long run as well. One free update per year is available to users for two years. Map updates, as well as additional content purchases and service subscriptions can be handled in a simple and user-friendly way through the unique online portal: www.ans.naviextras.com.
In India, NNG and ANS have received a tremendous response from the automotive aftermarket and line-fit space. The 2013 results have shown that NNG owns a 30% market share in the line-fit industry. In 2014, NNG is aiming for a 40% share. The company’s aftermarket results in India have reached 30% market share, a number which NNG plans to increase to 70% in 2014. In the last 3 months, NNG and ANS have started working with four more Tier1 suppliers and car makers.
Commenting on the company’s success in India and the association with Blaupunkt, Péter Bolesza, Vice President of Emerging Markets at NNG, alleged “We are overwhelmed with the response received from the Indian market and are proud to expand our relationship with Blaupunkt. Navigation solutions have become the need of the hour in India and the San Diego 530 meets consumer requirements in two ways: easy-to-use reliable navigation and an unmatched multimedia experience.”
Pankaj Jagwani, Director at Blaupunkt India held, “Our aim has always been to offer innovative in-car infotainment solutions to car makers and their customers to enhance their driving experience. NNG and ANS are an excellent choice for providing advanced and steadfast navigation solutions, due to their global experience and deep understanding of the Indian road system. ”