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NNG, ANS red carpets ‘Navigation for All’ to India


India is en route to redefine itself as one of the fast-growing market aimed at affordable cars. In the span of the next six years globally, the cut of total production accounted for – by means of low-cost automobiles is being all game to be able to ascent to around 20 percent. In India only, one can witness this trend which is on the rise braced with cars as for instance the Tata NANO and Hyundai Eon being very well acknowledged.

NNG from its barrio has taken unto its shoulder blades that manifests as a change in strategy was required; consequently deciding to cleave its foray unto navigation solutions intended for the automotive industry and that too not only for high-end cars wherein buyers are able to pay several thousand dollars for a head-unit with onboard navigation, but NNG has also encompassed affordable cars.  The company from its quarter has coxswained an avant-garde strategy entailing low-cost and ultra-low-cost software solutions that would facilitate carmakers to incorporate them into any car model found in all segments.

Ever since this change in strategy, NNG has stood testimony to an increase of such developments at an incredible speed, and has delivered navigation solutions propelled in excess of 30 car brands worldwide, and has placed itself to transform the automobile industry in India.

The 2013 results have shown that NNG owns a 26% market cut in the OEM line-fit, and 65% in the aftermarket, in its key regions. Through this new solution, the company aims to increase market share to 40% and 80% in that order by the culmination of 2015.

The company from its part is capable of supporting all common operating systems, on any kind of hardware, with or without graphics accelerator, given any resolution. Through this, the company is also able to make the software fast, accurate, and visually stunning with 3D visualization on hardware in all categories. ANS’ services pools in to be able to make the right local product braced with the essential customer understanding as well as support.

Péter Bolesza, Vice President of Emerging Markets at NNG alleged that, “NNG’s vision is that navigation will be a standard, even in entry-level cars. We currently deliver localized software solutions for 168 countries across the globe that run on a single navigation engine. The response received from the Indian market has been tremendous and NNG looks forward to consistently developing innovative and cost-effective navigation solutions to ensure smooth, congestion-free commuting.”

In the stretch of the last few years NNG’s “Navigation for All” approach has caused a snowballing effect in the industry. Customer demand which is on the rise- meant for onboard navigation across all vehicle segments has won over progressively more car manufacturers to ship pre-installed navigation with their latest model cars.


Jawed Akhtar

A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.

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