Nokia and Vserv. mobi announce the Vserv challengefor $100,000

Nokia and Vserv.mobi announced yesterday the launch of the $100,000 Vserv challenge for developers on Nokia’sDVLUP.

Vserv challenge is the recently launched unique ‘gamification’Windows Phone developer rewards program under which developers stand a chance to double a month’s earnings with cumulative awards of $100,000 to be given out by the end of the year.

The announcement of the challenge follows the launch by Vserv.mobi of its WP8 SDK to enable advertising based monetization for Windows Phone developers.

DVLUP is an app development platform for Windows Phone and Ashaplat form OS.It gives developers exclusive access to App Challenges, news, events, partner opportunities and more. Developers can earn points to redeem for Rewards, including promotional placements for their Apps.Overall as part of DVLUP, rewards worth Rs 3.5 crore will be up for grabs for developers in India.All a developer needs to do is participate in Vserv challenge on DVLUP (@ www.dvlup.com) and develop Windows Phone 8 apps using the Vserv SDK. The challenges open for all developers.

“Over the years, Nokia has been committed to not only the growth of Windows Phone Store but also providing incremental monetization opportunities for our developers. We are excited to work with Vserv.mobi to help enhance monetization opportunities for Windows Phone 8 developers. Withthe Vserv challenge on DVLUP, developers will not only earn points, empowering them to promote their app,thereby creating a more transparent and fair app ecosystem where developers are not only in control of their own successbut also monetize their content.We believe that this will reinvigorate the mobile internet ecosystem by allowing developers to accelerate their monetisation efforts and trigger innovation”Said Viral Oza, Director – Marketing, Nokia India.

The service includes a downloadable SDK that allows developers and multi-app publishers to integrate over 10 mobile ad formats. It also enables premium full screen launch, exit ads, Global hybrid mediation and analytics.

Binay Tiwari, Director – Global Marketing & Product, said “Enabling App Developers to monetize their efforts is the foundation of today’s App economy, as it triggers a sustained innovation cycle. Vserv.mobi strives towards offering comprehensive cross-platform app monetization solutions to developers, and our all-new Windows Phone 8 SDK is reflective of this approach. Through our partnership with Nokia for the DVLUP challenge, our new SDK’s advanced capabilities will help developer’s fast-track monetization of their games and apps. This will drive higher earnings and rewards for developers, thus make a significant impact towards growing the app ecosystem on Windows Phone 8 platform.”

To be part of Nokia’s Vserv challenge, developers can submit their apps on DVLUP. Valid apps will then be approved by Nokia, giving developers 250 points for maximum 2 apps. At the final stage, Vserv.mobi will take a snapshot of the revenues earned by developers on 31st Dec; and reward developers with the double money offer.