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NXP Rolls Out AI Ethics Initiative

NXP Semiconductors has publicly launched its AI Ethics initiative, underscoring the company’s commitment to the ethical development of AI components and systems where people work and live, known as the “edge” of computer networks. With secure, power-efficient edge computing and AI, everyday devices not only sense their environments, but also interpret, analyze, and act in real-time on the data collected.

NXP“In addition to our strong innovation-minded spirit, ethics are core to which we are as NXP,” said Kurt Sievers, NXP President and Chief Executive Officer. “As innovators in AI, we are committed to applying ethical principles. Consumers depend on AI for more responsibilities and decision making in their lives, especially at the edge where people want their devices to operate transparently, fairly and safely while giving them control over their privacy. And security is key – we believe that building trust in AI starts with protecting devices.”

“Ultimately, ethics come down to people, and this framework will be core to NXP because our customers rely on us to provide them with the life-impacting solutions that power the AI transformation,” Sievers said.

“By building these ethical principles into the devices that sense, interpret, and analyze data at the edge, we can enable AI that acts ethically.”

NXP is a vanguard in the AI revolution with a portfolio of microcontrollers (MCUs) and processors optimized for machine learning applications “at the edge” of networks, including thermostats, security systems, car sensors, robots and industrial automation and other devices, thereby making them not only intelligent but faster, more flexible, and more secure.

NXP plans to develop employee programs to help them implement the five AI principles, which will be aided and supported by the company’s continued engagement with leading academic institutions, research organizations and pioneer technology firms. It is also a partner in the Charter of Trust, a cross-industry initiative founded in 2018 to make the digital world of tomorrow safer.


Aishwarya Saxena

A book geek, with creative mind, an electronics degree, and zealous for writing.Creativity is the one thing in her opinion which drove her to enter into editing field. Allured towards south Indian cuisine and culture, love to discover new cultures and their customs. Relishes in discovering new music genres.

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