OnMobile has entered into an agreement with Tata Teleservices, which makes it the exclusive Caller Ring Rack Tone partner (CRBT) for the company. As per the agreement, OnMobile will be managing Tata’s Content Management Systems across the Code Division Multiple Access (CDMA) and Global System for Mobile Communications (GSM). This will further help the telco to improve operational efficiency, reduce turnaround time and provide a superior user experience to all its subscribers.
Speaking about the agreement, Sanjay Bhambri, CCO, OnMobile Global said, “This win is a significant milestone and strengthens our long standing relationship with Tata Teleservices, dating back to 2004. We are now their exclusive Caller Ring Back Tone partner. Our proven proficiency in large-scale global deployments and world class IT standards for proactive monitoring through our Global Network Operations Center (GNOC) are key differentiators that helped us win this deal.”
On the other hand, on being associated with OnMobile, Gurinder Singh Sandhu, Head Marketing, Tata Docomo said “OnMobile is renowned for their managed services offerings. Through this partnership, we will be deploying a single cross platform Content Management System that has a repository of more than 10 lakh songs in various global languages. Their expertise and robust infrastructure in terms of delivery and operations will be crucial in delivering a top notch offering to our subscribers.”
The agreement has been signed for the period of 3 years and will enable the users of Tata’s CDMA service to access a slew of CRBT features which were earlier available only for GSM subscribers.