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OpenX engages Cameran Harman as MD of EMEA

OpenX

LONDON, UK: OpenX Technologies, Inc. (OpenX), a worldwide front-runner in digital and mobile advertising technology, today announced the appointment of industry veteran Cameran Harman to the role of managing director, Europe, Middle East and Africa (EMEA).

Harman brings along with him nearly 20 years of experience in the online advertising industry and will lead the Company’s EMEA operations, with a emphasis on strategic partnerships, marketing, sales and general operations throughout the region, and will be responsible for fast-tracking the adoption of OpenX’s ad serving, followed by ad exchange and yield optimization platform. The appointment is effective immediately and Harman joins OpenX’s EMEA headquarters in London.

“Cameran’s extensive experience in the online advertising industry, when combined with his strong relationships with many of the region’s leading publishers, makes him the perfect choice to capitalize on the momentum we’ve already achieved in EMEA and to lead OpenX in this important region.”

Exclusive in the digital advertising industry, OpenX empowers publishers to unify and manage all of their demand channels – direct, indirect and Real-Time Bidding (RTB) – within a sole platform. In detail, the OpenX platform integrates ad serving with an ad exchange that incorporates Supply Side Platform technology. Thousands of publishers and advertisers around the world use OpenX technology to automate the selling and buying of digital advertising inventory with the Company handling trillions of ad transactions annually. In September 2013, the Company continued its EMEA extension via moving into the DACH region, appointing a regional director, and opening a new office in Munich.

Aforementioned to joining OpenX, Harman was the UK Managing Director for AD2ONE, Ltd. (AD2ONE), the UK’s leading advertising sales representation business, where he ran a team of 45 and aided many of the region’s leading publishers capitalize on the value of their advertising offering through site specific, premium integrated deals. Under Harman’s leadership, AD2ONE transformed in terms of scale and reputation, outperforming the market and winning major publisher accounts including Dixons Retail plc, British Telecom and Sony PlayStation, as well as securing the ad operations contract for the official website of the London 2012 Olympic Games. Harman also played a leading role in the promotion of eBay Advertising to grow into one of the most influential media owners in the UK through its partnership with AD2ONE.

Harman also held various roles with Advertising.com (acquired by AOL Time Warner, Inc.) before AD2ONE, climbing up to be the Director, Product & Property Sales. For the period of this time Harman led the coordination of different business units to offer advertising opportunities across online display, audience targeting, online video, mobile, affiliate marketing, search engine marketing, and contextual targeting. Harman has also held roles with IPC Media and 24/7 Media Europe Ltd.

“We’re very pleased to welcome Cameran to the OpenX team,” reportedly said John Gentry, president, OpenX. Adding further that “Cameran’s extensive experience in the online advertising industry, when combined with his strong relationships with many of the region’s leading publishers, makes him the perfect choice to capitalize on the momentum we’ve already achieved in EMEA and to lead OpenX in this important region.”

“I’m excited to join OpenX and help grow the company in the EMEA region,” confirmed Cameran Harman, managing director, EMEA, OpenX. “OpenX offers a sophisticated solution to unify all of a publisher’s demand channels and unlock their full economic potential, an approach that is unparalleled by other companies in the advertising technology space. As the needs of digital publishers and advertisers change, and the industry continues to accelerate towards the adoption of programmatic trading, I look forward to further expanding OpenX’s reach across the region.”

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Jawed Akhtar

A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.

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