Opera Software announces its strategic acquisition of Bemobi. The procurement is thought to allow Opera to bring innovative app-discovery and monetization services across the globe and position Opera as the global leader in this space.
Bemobi offers a nonpareil “Netflix-style” subscription service for premium Android apps. Working with mobile operators, Bemobi’s proprietary app-wrapping technology allows smartphone owners access to unlimited use of premium mobile apps for a small weekly fee. Users pay for this service through their mobile operator billing systems, making the service highly effective in emerging markets, where credit-card and debit-card penetration is low.
Talking on the acquisition, Lars Boilesen, Ceo, Opera Software said,”Opera has expanded rapidly in the mobile-app ecosystem, and our goal is to innovate within this space in a manner that benefits everyone. Bemobi is a natural fit for Opera in this direction.” “This acquisition brings an added dimension to our app-discovery services, with a new monetization model that has proven to work well in our core markets,” adds Boilesen.
With this acquisition, Opera can now bring scaled value to all players in the mobile ecosystem – end users, mobile-app developers, mobile operators and handset manufacturers.
For Opera’s premium app-developer partners, Bemobi’s reach, with over 6 million active subscribers, provides an effective channel through which they can get their apps discovered and monetized across Latin America.
“Bemobi’s team, product, technology and operational excellence are highly complementary to Opera’s scaled presence in mobile-app discovery services,” says Sameer Merchant, President of Opera Commerce, a subsidiary of Opera Software. Merchant adds, “The combination of our respective strengths allows us to deliver services that benefit end users, our operator partners and our app-developer partners.”
The acquisition is known to be concluded by the 3Q 2015. Pedro Ripper will continue as CEO of Bemobi.