PayU India has rebranded both its products PayU Enterprise and PayUmoney. PayU Enterprise will now be known as ‘PayUbiz’ with a blue color logo while the logo of PayUmoney changes from blue to green color.
Those who are unaware, PayUbiz is one of the payment gateway solution provider used by large enterprises like Snapdeal, Jabong, Bookmyshow, Ola, Redbus, GoIbibo, Zomato and many more.
While, PayUmoney is a wallet solution for customers and payment acceptance solution for SMB businesses, accepted at over 65,000 merchants including the likes of Bookmyshow, Jabong, Goibibo, Dominos and a few more.
Further, PayUmoney is a free online payments solution for anyone who wants to collect payments in India; be it Individuals, brick & mortar start-ups, Freelancers,Utility companies, Residential societies, Telcos, Insurance companies, traders, retailers etc., the press release states.
Nitin Gupta, Co-founder & CEO, PayU India said, “There were couple of reasons behind this rebranding. PayUmoney as a consumer brand needed a fresher, contemporary logo which was distinct from other payment marks in the industry. And therefore we went with the green color which represents safety, trust, it means “go” and is the default color of money. On the other hand, our enterprise business is a different and stand-alone business. We don’t want users and merchants to mix it with our consumer brand. We wanted it to have its own unique identity while leveraging the master brand PayU. Therefore, we chose the word PayUbiz or PayU for businesses which has a distinct blue color logo. For PayUbiz, one of its customers is PayUmoney.” Besides the rebranding exercise we’re gearing up for a big branding campaign and plan to spend $10 million in next few weeks. The objective of this massive campaign is to drive brand awareness about PayUmoney and educate the consumers about its key benefits.”
Company further notes that, the revamped name and the new logo of the products showcases a fresh look and gives it a solid identity distinguishable from its counterparts.