New joint solution from Pegasystems and Accenture aims to empower CSPs for rapidly implement intelligent marketing practices based on industry-specific AI and decisioning capabilities
Pegasystems and Accenture jointly launches an Intelligent Customer Decisioning as a Service, which is a cloud-based solution designed to advance marketing strategies for telecommunications providers.
With Intelligent Customer Decisioning as a Service, Communications Service Providers (CSPs) gain a fully operational business team from Accenture to run effective real-time marketing campaigns on Pega’s AI-driven decisioning marketing solutions.
“At Accenture, we help unify process, technology, and people so our clients can achieve technology and business transformation faster to get the most out of their technology investments,” said David Steuer, managing director and Pegasystems global practice lead, Accenture. “Today’s Cloud First driven landscape requires organizations of all sizes to combine skilled business resources with advanced technology and managed services capabilities to develop, execute, and manage marketing campaigns that achieve tremendous success in an as-a-Service economy.”
Intelligent Customer Decisioning Service will help CSPs to improve subscriber retention, acquisition rates, and sales practices by merging Pega Marketing for Communications and Pega Customer Decision Hub with Accenture’s consulting, managed services, and deep industry expertise across technology, digital, and marketing.
“As CSPs look to retain and gain new profitable customers, they need the ability to quickly implement effective marketing strategies that engage customers and get results,” said Mark Davies, senior director and industry principal, communications & media, Pegasystems. “By enabling businesses with a team of industry experts to run intelligent marketing campaigns using advanced AI and decisioning technology, organizations can achieve fast, profitable results with minimal risk and upfront investment, either as a temporary solution or a long-term strategy.”