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Pegasystems Named a Leader in Gartner’s Magic Quadrant for the CRM Customer Engagement Center

Pegasystem LogoPegasystems asserts that it has been named a Leader in the Gartner Magic Quadrant for the CRM Customer Engagement Center for the fifth consecutive year. Alongside, the company also announces that the company was named a Market Leader in in the Ovum Decision Matrix: Selecting a Customer Relationship Management Solution, 2016-17, as well as a Leader in The Forrester Wave:  Customer Service Solutions For Enterprise Organizations, Q4 2015 and The Forrester Wave: Real-Time Interaction Management, Q3 2015 in which Forrester ranked Pegasystems with the highest score in the “current offering” category and as one of only two vendors positioned as a Leader. Pega was also named a Leader in Forrester Research’s The Forrester Wave: CRM Suites for Large Organizations, Q1 2015.

Pega’s end-to-end suite of CRM applications for marketing, sales, and service combine its market-leading business rules engine with sophisticated and intelligent real-time analytics. Powered by the Customer Decision Hub, Pega enables clients to constantly anticipate customers’ changing needs and provide personalized recommendations throughout the customer journey. By engaging customers with the right message at the right time on the right channel, businesses can increase customer satisfaction while enhancing the customer lifetime value.

“We believe that this recognition from Gartner for the fifth consecutive year speaks to our long standing leadership in customer service and our ability to enable the world’s leading organizations to drive intelligent connections with their customers,” said Don Schuerman, Vice President of Product Marketing and Chief Technology Officer, Pegasystems. “As businesses strive to meet changing customer demands, Pegasystems is well positioned to help them interact in the most personalized way possible using real-time analytics to drive more informed engagement decisions on any scale.”

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