Pioneering Innovation and Infrastructure for India’s Power and Energy Future
Delta Electronics is a leading power and energy management company in the country. It has a legacy of operating in India with market leadership in Telecom Power Solutions, Renewable Energy Solutions, and Display Solutions. During an interaction with Vidushi, Niranjan Nayak, Managing Director, of Delta Electronics India discussed how the Innovation on Wheels initiative aligns with Delta’s commitment to innovation in the power and energy management sector.
Can you highlight some key milestones and achievements during this period that have contributed to Delta’s success in the country?
Delta’s success in India has been marked by significant milestones and achievements. Starting with the telecom power systems business in 2003, Delta quickly rose to a leadership position in the private operator segment, a notable accomplishment. Diversifying its portfolio to include display solutions, industrial automation, EV charging solutions, and renewable energy, Delta strategically identified opportunities in the Indian market and capitalized on them. Achieving leadership status in telecom power systems and display solutions further solidified Delta’s position in India. Additionally, Delta’s establishment of an R&D organization in India underscores its commitment to a complete end-to-end ecosystem, emphasizing design, manufacturing, sales, and service within the country. These investments in R&D and manufacturing have been instrumental in Delta’s sustained growth and success as a power electronics and industrial automation company in India.
The Innovation on Wheels initiative sounds intriguing. Could you provide more details on this initiative and how it aligns with Delta’s commitment to innovation in the power and energy management sector?
The Innovation on Wheels initiative aligns with Delta’s commitment to innovation in the power and energy management sector by addressing market demands and industry changes. Recognizing the popularity of 5G technology in India and the need for flexible data center solutions, Delta developed prefabricated containerized data centers to meet the evolving needs of businesses, particularly in smaller towns where large data centers may not be feasible. These containerized data centers offer flexibility, sustainability, and the potential for integration with renewable energy sources, reflecting Delta’s focus on innovation and adaptability. Furthermore, Delta’s focus on power electronics, automation, and infrastructure aligns with global mega-trends, driving growth and development in these segments. With a dedicated R&D center in India, Delta customizes its products and solutions to meet the specific demands of the Indian market. Additionally, Delta aims to streamline customer experience by offering comprehensive solutions, integrating various products and services into a single offering, thereby simplifying transactions and enhancing customer satisfaction.
Delta has a significant network across India with fourteen regional offices, four manufacturing facilities, and two R&D centers. How does this extensive infrastructure contribute to the company’s ability to meet the diverse needs of its customers and partners?
Delta’s extensive infrastructure across India, comprising fourteen regional offices, four manufacturing facilities, and two R&D centers, significantly enhances the company’s ability to cater to the diverse needs of its customers and partners. Despite the prevalence of digital modes of operation in the current era, Delta prioritizes direct face-to-face interactions, believing in the value of personal engagement with customers. With India’s vast geographical expanse and diverse cultural backgrounds, Delta’s strategy of maintaining a presence in prominent cities enables them to better understand and address customer queries and challenges in their own language. Moreover, the emphasis on service is paramount, especially in a market like India, where customers often require hands-on support and training for product application and usability. While Delta has not encountered major challenges in terms of quality or reliability, they acknowledge the importance of addressing customer queries, providing warranty-related services, and continuously improving their after-sales service activities to ensure customer satisfaction.
Looking ahead to 2024, what are Delta’s key plans and initiatives for the Indian market? Are there specific focus areas or new projects the company is excited to roll out in the coming years?
In 2024, Delta is focused on the completion and launch of its manufacturing and R&D facilities in Krishnagiri, Tamil Nadu, and Bangalore, respectively, aiming to accelerate manufacturing and R&D activities in India. With trial runs already underway, the company anticipates a swift functional setup to leverage the potential growth in India’s robust economy, aiming to surpass industry growth rates. Delta is strategically positioned to capitalize on India’s growing demands and GDP, aligning its goals to outpace industry growth and ensuring success in the Indian market.
What key challenges do you see in the future?
One key challenge in the future lies in designing standardized data centers that can accommodate diverse preferences and specifications while also considering environmental factors and spatial constraints. Achieving a robust design that meets everyone’s needs requires extensive analysis and iteration to develop a solution suitable for all. Additionally, ensuring serviceability within the limited space of data centers poses another challenge, necessitating careful consideration and implementation of efficient architectural and design solutions. By addressing these challenges, we can ultimately create more suitable and adaptable solutions capable of accommodating the needs of various stakeholders.
