Pitney Bowes from its barrio has entered into a multi-year partnership with INRIX to be able to deliver advanced Location Intelligence solutions through the company’s traffic intelligence platform.
By way of integrating location capabilities with traffic analysis, INRIX and Pitney Bowes will augment the driving experience of today’s connected drivers. By means of delivering this information through INRIX’s mobile app, users are empowered to make better location-based decisions in real time.
“Pitney Bowes’ location intelligence solutions can add compelling new capabilities to the existing products of mobile-oriented companies such as INRIX. Our products help unearth non-obvious relationships between specific locations to improve the customer experience and drive loyalty,” alleged James Buckley, Senior Vice-President & General Manager, Location Intelligence, Pitney Bowes.
Pitney Bowes Location Intelligence solutions merge organizational data with location data to afford users with the capability to make more informed decisions. For INRIX, this technology compiles and correlates addresses with coordinates from a mobile device to establish real time location or a desired destination. Combining that with other data such as specific traffic flow, demographics and behavior patterns, users can uncover key points of interest by accessing Pitney Bowes advanced location search. For instance, if a consumer is planning to visit a popular department store in a specific region, the technology makes it possible to suggest a relevant restaurant recommendation for lunch, based on the data that is collected about user preferences, convenience, proximity and projected traffic patterns.