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Pitney Bowes, IBM to pool resources on hybrid cloud location services

Pitney Bowes

ARMONK & STAMFORD, USA: Pitney Bowes Inc. and IBM from their barrio have announced a collaboration on IBM’s codename “BlueMix” platform-as-a-service to develop novel hybrid cloud location services that assist businesses unearth deeper connections between their clienteles, followed by their geography, and their networks to be able to deliver more personalized services and contextually relevant experiences.

IBM

IBM’s BlueMix is but a fresh development environment that aids clients and developers accelerate the acceptance of hybrid clouds. The initiative pools the strength of IBM software, third-party and open technologies. BlueMix from its quarter affords DevOps in the cloud – an open, integrated development experience that scales to any level. Pitney Bowes from its part is among the first third-party solutions now available to developers and companies on the new IBM BlueMix Platform-as-a-Service (PaaS).

On record, more than 1.2 billion people around the globe today use Pitney Bowes location intelligence solutions when they check in or use location-sharing features on key social media platforms.

Pitney Bowes’ location intelligence suite of products provides the most comprehensive capabilities to be able to make available to businesses with the ability to visualize spatial data and comprehend relationships between specific locations. Using advanced, hyper-accurate location data, insurers can now improve underwriting decisions; telecommunications providers from their part can better analyze network coverage and last yet not the least, retailers can deliver more targeted promotions to consumers, based on when and where they are most likely to buy.

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Jawed Akhtar

A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.

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