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Premier Farnell Inks Distribution Agreement with BinaryBots


Premier Farnell announced a distribution agreement with BinaryBots to distribute their range of STEM products through Farnell element14 in Europe, Newark element14 in the Americas and element14 in Asia Pacific.

Chris Burgess, CEO, and Founder of BinaryBots states: “Our crusade as a business is to give every child in the world the opportunity to learn coding and robotics, being joined on that crusade by Premier Farnell is fantastic and I look forward to seeing what we can achieve together with STEM robotics.”

BinaryBots specialize in developing educational robot starter kits to help teachers make Physical Computing and core STEM principles simple and fun for children aged eight years old and above. With a strong focus on accessibility and affordability, their products include a ‘Cardboard2Code’ beginners range, and the more advanced Planet Totem range of mechanical animals which can be programmed to respond to a variety of real-world actions.

Everything required to develop a BinaryBots robotics kit comes in the box, including a BBC micro: bit, step-by-step instructions and online videos, and lesson plans which are mapped to the UK National Curriculum for Computing and STEM (KS2 & KS3). BinaryBots are also compatible with the Raspberry Pi.

Hari Kalyanaraman, Global Head of Single-Board Computing and Emerging Business for Premier Farnell and Farnell element14 added: “Physical computing and digital literacy are playing an increasingly key role in preparing young people for the modern world. BinaryBots’ innovative range of robotics kits provide new ways for children to engage with STEM, and add to Premier Farnell’s extensive range of educational products. As a Leeds-based business we’re delighted to be working with them and bringing their products to a global market.”

Further information: Click here


Jyoti Gazmer

A Mass Comm. graduate believes strongly in the power of words. A book lover who dreams to own a library some day. An introvert but will become your closest friend if you share mutual feelings about COFFEE. I prefer having more puppies over humans.

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