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RackNap doesn’t have any Competition from any Cloud Service Provider

Munesh Jadoun | CEO | ZNet

In the age of Digital Mutation, businesses regardless their size and capacity are mulling for end-to-end automated technologies. With rigorous market change and customers’ need, companies are loitering to furnish their complex operations. Today, the alluring word is ‘Cloud’, emerging strong as to simplify every acute processes but circumvents of integration, migration, cost etc. has kept intriguers on edge.

Indian Cloud Services Giant, ZNet has recently launched the first of its kind complete cloud service delivery and business automation platform, RackNap. To clear the decks of this next-gen solution, BiSInfotech looped CEO of ZNet, Munesh Jadoun – orating the idea, potential and future of this latest disruptor, RackNap. Excerpts.

What has been the real idea behind rolling out RackNap? And, how you aim to use RackNap to cater to the market demand?

Basic idea behind RackNap is to get aligned with our Prime Minister Narendra Modi’s vision of Make in India and enable the startups as well as SMBs with a single unified platform for selling cloud and IT services with end-to-end automation. Thus, providing them a platform to capitalize on the existing revenue opportunity in the cloud market. Also, being a cloud service provider ourselves, we felt that there is immense demand for cloud services but selling cloud services to end customers requires many intermediate processes that take a lot of time and also dealing with multiple software for managing all the operations make it very complex. Thus, we felt the need and built a single unified platform that can help us as well as others in the same market, deliver the cloud services with complete end-to-end automation.

As far as catering to current market scenario is considered, RackNap will serve as a platform for cloud & IT providers to meet the market demand. RackNap is primarily a product selling platform for IT service providers but not only limited to web hosters, datacenter and infrastructure providers, cloud resellers, software distributors, hardware sellers, system integrators ISPs and other legacy IT service providers. It is of high utility for many other segments as well. 

What will be initial market strategies for RackNap?

Initially, we are focusing more on promoting RackNap through organic marketing activities, and we are pitching it to the cloud and web services providers, datacenter and infrastructure providers, software distributors, hardware sellers, ISPs and other IT providers. Other than that as part of our major strategy, we have tied up with big leaders in the cloud market like AWS, Microsoft, IBM, Google and others to provide RackNap to their end-partners on a neutral basis.

Today, businesses are forming new IT budgets to disrupt their traditional IT structure to cloud based end-to-end solutions. But, there are fumbles on choosing the right provider and integrator? How does the company assure security to their customers?

Security is a very big concern in the IT sector and being in the same field, we very well know the importance of security and thus have taken immense care of it while developing RackNap. Specifically, the biggest part of the budget for developing RackNap was allocated for security, as we wanted to make sure that RackNap is made as secure as possible. Its features include a multiple level of security layers that the customer can deploy at his own disposal as per the requirements. Additionally, it is ensured that RackNap is not accessible to anybody outside a customer’s organization and the customer can control which section of RackNap is accessible to whom and from where. 

Through RackNap, which sectors are preliminary on the front-focus?

Primarily, RackNap is a product for IT sector- cloud service providers, web hosters, domain registrars, datacenters, infrastructure service providers, software distributors, hardware sellers, ISPs, and other IT providers. But, it is functionally very rich enough to serve as a platform for other sectors as well. And, we are forecasting and looking forward to soon extend its services to other sectors including education, healthcare, manufacturing and retail.

Also, we would soon be launching the API for RackNap through which we will be expanding our developer and partner ecosystem.

Today the word is ‘Data’. From Data Integration to Analytics, This new generation of organisations will drive the need for predictive, real time analytics and cognitive-intelligence applications and how does ZNet finds a space into these data-driven corridors?

You are absolutely right. And, knowing this preemptively, we have designed RackNap’s architecture in a way such that all the data that goes in to RackNap works as the base on which all its other modules work. Also, there is a specific module for Business Intelligence and Analytics that provides the users a deep insight in to their organizational data. Here, RackNap processes and analyses the complete organizational data and presents it to users in simple graphical formats at the click of a button across different dashboards for Sales, Finance, Technical and CRM.

With global cloud providers are already making strong foothold in the indigenous market. How does RackNap differentiate itself?

Actually, RackNap doesn’t have any competition from any cloud service provider. In fact, RackNap will serve as a platform for the cloud service providers themselves to sell their cloud based services with the ease of having all the processes run on a single platform and end-to-end automation. RackNap is a perfect and cost-effective platform for not only the startups entering the cloud market, but also the established providers, since it’ll cut down the costs involved in managing multiple business requirements and remove the complexity out of the process. 

Projection in the current cloud market has a billion-dollar bid? How do you reckon the cloud market today and tomorrow?

Yes, there exists over a billion dollar opportunity in the current cloud market and it is expected to rise exponentially in the coming years. And, I am also of the opinion that there are immense opportunities in the cloud market today and as the rate of consumption of cloud services is growing, it looks like a very bright future is waiting ahead for cloud service providers.

What are 3 advices you would like to give to an Indian IT provider on how he can succeed and make revenue in the ongoing cloud wave?

There are many things that Indian IT providers should focus to achieve success. But in my opinion, they should follow three things which are most important:

  • The first and foremost being, laying emphasis on business automation which is the demand of the day and this would also help in maximizing revenue opportunities in cloud.
  • Secondly, today’s IT sector specialists should adopt to subscription based services, in order to succeed in the current market scenario.
  • And lastly, keep themselves updated with latest trends in the market and keep transforming to align their business with the cloud- that is the near future for IT. 

Are Indian startups and IT providers fully able to utilize the revenue opportunity that exists in the market?

Looking at the current market scenario, I feel that there is a gap between demand and supply of the cloud services; and the Indian IT providers have not been able to utilize the existing opportunity to their advantage. Many of the providers lack the right skills and knowledge, are unaware of the importance of business automation and unable to understand the end user’s /clients’ minds. Once they are able to catch up on these aspects, they will be able to tap in the existing revenue opportunity associated with the cloud market. And, with the introduction of RackNap, the situation is surely going to change in their favor. 

Finally, what is in pipeline for RackNap?

There are many things in pipeline for RackNap and most important among them is that the existing 2-tier partner model of RackNap will soon be upgraded to multi-tier partner model. Also, all modules of RackNap will be upgraded with most advanced functionalities and with better UI.

Other than that there is a big list of integrations in pipeline for RackNap. The noteworthy product integrations include OpenNebula, VMUnify, Acronis, Google Cloud Engine, Open – Xchange, VMware, Cisco WebEx, CloudFlare, SiteLock, SpamExperts, McAfee, BackupAgent, GoDaddy, eNom, and OpenSRS, among others.


Niloy Banerjee

A generic movie-buff, passionate and professional with print journalism, serving editorial verticals on Technical and B2B segments, crude rover and writer on business happenings, spare time playing physical and digital forms of games; a love with philosophy is perennial as trying to archive pebbles from the ocean of literature. Lastly, a connoisseur in making and eating palatable cuisines.

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