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Ruckus Wireless Shares Promising Plans for In-Building Cellular

Ruckus Wireless

Ruckus Wireless announces plan to address the challenge of in-building cellular coverage and capacity through the introduction of OpenG technology. The new solution integrates coordinated shared spectrum, such as 3.5 GHz in the U.S., with neutral host-capable small cells to enable cost-effective, ubiquitous in-building cellular coverage. At MWC 2016, Ruckus is showcasing the OpenG technology in collaboration with Qualcomm, the company will also demonstrate its Wi-Fi calling solution during the show which, in combination with OpenG technology, showcases the future of the all-wireless enterprise.

Ruckus asserts to broaden its offering in this very year and address the global market with an annual TAM of over $2 billion by leveraging its extensive enterprise channels, service provider, public venue and enterprise customer base, and its portfolio of differentiated technologies.

“Ruckus is particularly well-positioned to offer enterprises and service providers the solution to in-building cellular challenges because we make it possible to deploy as easily as Wi-Fi,” said Dan Rabinovitsj, chief operating officer, Ruckus Wireless, Inc. “We believe Ruckus OpenG technology will provide a disruptive TCO scenario, making it ripe for adoption on a global scale at a fraction of the cost of DAS.”

Ruckus’ OpenG technology claims to offer a significantly less expensive, easier-to-deploy, mobile network-neutral alternative. Ruckus believes OpenG technology will be ideal for fixed and mobile service providers to offer managed services to businesses while improving their customers’ cellular service experience everywhere, even deep inside buildings where mobile operators previously were unable to reach due to access and economics.

According to Joe Madden, principal analyst at Mobile Experts cite, “Enterprises and service providers are looking for lower cost alternatives to solve the in-building cellular challenge. In multiple surveys, we have found that people are hungry for neutral-host solutions, but they are finicky eaters. Multi-operator radio access networks (MORANs) and multi-operator core networks (MOCN) are not preferred by many mobile operators, due to concerns about impact in their existing radio access networks (RANs). Solutions in the 3.5 GHz band that are truly neutral are now creating interesting new possibilities. We see exciting opportunities for companies like Ruckus, with a large installed base of enterprise customers.”

Hands-on experience is available in Qualcomm stand in hall 3 – MWC 2016.

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