Samsung has joined forces with the telecom operator Aircel and Google’s Helping Women Get Online (HWGO) initiative, in order to increase the usage of Internet among women. The partnership will bring Samsung’s user-friendly range of smartphones and Aircel’s expertise in mobile network as well as data innovations to the campaign, which will enable women to easily understand the benefits that Internet can bring to their everyday lives. This target will be achived by organizing internet training sessions jointly oragnised by Samsung and Google on both Internet usage and Samsung smartphones powered by Aircel data.
Asim Warsi, Vice President, Mobile & IT, Samsung India said, “At Samsung, we constantly work towards creating technologically advanced devices that empower our customers and make their everyday lives easier and more efficient. Given that Internet access through mobile phones is considered the next technological leapfrog in India, Samsung’s association with Google’s Helping Women Get Online initiative serves as an ideal platform for the brand’s commitment towards opening newer possibilities for people everywhere”.
“Helping Women Get Online is an initiative that aims to empower women and give them the tools to access and use the Internet effectively. With the help of mobile Internet, women can leverage new opportunities, educate themselves and lead a better life. We are extremely excited and happy to partner with Samsung to support women and bring them online”, said Mr. Sandeep Menon, Director Marketing, Google India.
Anupam Vasudev, Chief Marketing Officer, Aircel, said “Aircel has positioned itself as a leading innovative mobile services provider with a focus on data. For the uptake of data services in the country, it is critical to empower the customers to make them realize the immense potential of data in today’s digital age and constantly educate them on how it can make their lives better. In line with our objective, we are delighted to partner with Samsung and Google for this unique initiative which will enable women to learn and use internet in their daily lives and benefit from it”.
Google launched this exclusive campaign in November last year with an objective of empowering women and making them capable of using the internet. The initiative mainly targets the 4 million literate women from low income groups. The program also targets girl students with an aim to build them as influencers and bring about a long-term societal change.
The trainers will Samsung smartphones powered by Aircel data to demonstrate the ease of using the Internet for various purposes. They will also teach women by providing them hands on experience as to how to use internet on mobile phone. Moreover, Aircel will also provide free 500 MB data access for up to 6 months with select Samsung smartphone purchase to encourage women to go online and explore the world of internet.