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SAP Commemorates International Youth Day by an Interactive Youth Campaign


SAP launches a youth campaign titled ‘#TheWorldYouWantToLiveIn’ to commemorate the International Youth Day. The campaign became a moment of engaging senior executives of the company with the students at its SAP offices. Youth from popular engineering colleges and partner NGOs, partook in an interactive and fun filled learning session at SAP where they were exposed to design thinking methodology and SAP Lumira.

SAP is sought to drive youth development initiatives under Digital Literacy and Entrepreneurship Development programmes through its Corporate Social Responsibility initiatives.

Deb Deep Sengupta, President and Managing Director, SAP Indian Subcontinent addressed the youth at the event about millennials contributing to the creation of a digital economy.

“SAP is vocal about empowering the millennial generation to drive innovation and create a world they want to live in. On this International Youth Day, we are creating opportunities for the youth to embrace technology and showing them how they can shape their future,” said Vlasta Dusil, Head of Human Resources, SAP India.

The sessions introduced the youth to various methodologies for problem solving and showcased how Lumira can make use of analytics along with story-telling techniques through visualization. The youth were also engaged into a challenge on “The World You Want to Live In” using the design thinking guidelines.

Lately, the company is known to have launched a second phase of startup accelerator program with CIIE at IIM Ahmedabad and announced partnership with IIT-Bombay and ISB for social enterprise accelerator to propel the emerging entrepreneurs amongst the top talent in the country.


BiS Team

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