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SAP assigns Adaire Fox-Martin as president of APJ region


SINGAPORE: SAP has named Adaire Fox Martin president of SAP Asia Pacific Japan, effective immediately. Embarking on her new role, Fox-Martin will supervise SAP’s business in the Asia Pacific Region, excluding China, Hong Kong, Macau and Taiwan which are managed by Mark Gibbs, president of SAP Greater China.


Formerly chief operating officer (COO) of SAP Asia Pacific Japan, Fox-Martin is accredited with the performance rebound in the region performance, achieving double digit growth in software and cloud in Q4.

“The Asia Pacific Japan region holds tremendous opportunity for SAP. The entire SAP Global Managing Board is confident that Adaire Fox-Martin’s experience and leadership will continue strengthening the company’s performance throughout the region and support our customer’s desire to more rapidly consume SAP innovation through our growing cloud portfolio,” alleged Robert Enslin.

Fox-Martin was chosen SAP APJ COO in October 2013 and simultaneously served the interim APJ lead following the resignation of former APJ president Steve Watts.

Prior to becoming COO, she served as the senior vice president for Industry Business Solutions. In that role, Adaire was contributory in creating the region’s industry and industry go-to-market strategies, while representing APJ customer requirements as share of the global development and planning processes.

Adaire joined SAP in 2008 from Oracle Corporation as the head of Public Sector for APJ.


Jawed Akhtar

A Journalist by interest and a Music Enthusiast by passion. Wedded to Mother Nature, Jawed indulges his aesthetics in travelling and reading books of varied genres. Having covered News stories for top Dailies in his formative years, that is, he is game for tryst with Technology at Techmagnifier.

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