Technologies today are getting evenly complex and the IT companies are in a row to match the growing complex need of markets. To strategize a solution for the market catering to the end customer is a strenuous breakthrough in the course. The acclaimed IT distributor, Savera Marketing has evolved as a connoisseur on understanding the indigenous market catering IT solutions from the big names of the industry to the end customers across India for more than a decade. Intrigued to apprehend the company’s success and its throughput commitment towards the dynamic market, BiSINFOTECH looped a viz with Gopal Pansari, Director at Savera Marketing. Excerpts.
What are your current product offerings and how is the company refining its portfolio for the coming ‘digital’ days?
Savera Marketing Agency has emerged to be one of the leading value added distributors in the country. We are offering wide range of IT solutions from different global vendors like S, HP, Dell, Gainward, EVGA, Thermaltake, ADATA, HGST, Rapoo, ViewSonic and more. We have also launched our own brand ‘Manzana’ – high quality audio accessories. Manzana products include Speakers, Mice, Keyboards and much more. Also surveillance will be one of the core verticals of Manzana in coming time
There is a saying, “Future Is Digital” and hence we have changed our company name as Savera digital India Pvt ltd. We are continuously adding more and more products to our portfolio which are not only beneficial to us, but also provide better service to our customers as well. We will keep updating our latest offerings in coming.
What is the USP of the Company and what kind of value-added services do you provide to your customers?
Savera Marketing has a very strong distribution which has spread all across the country, and it’s one of the USP (Unique Selling Proposition) of Savera. We always try to educate our distributors as well as our customers by running different campaigns and programs for them.
What are the challenges for Savera Marketing with respect to Indian Market?
Savera Marketing has a wide reach across the country. It is now reaching almost every corner. But when the penetration is to Tier 2 or Tier 3 cities we find customers is not that much aware of latest offering and even it’s hard to reach some markets due to unavailability of proper transport and other networking issues. But we always believe that every challenge teaches us something which will help us in future, so we keep accepting challenges and learn to overcome them.
How many branches does the company has today? Any plans to foster your footprint across India?
Currently Savera has active 17 branches in East/North/West where we are associated with 5000+ partners across India. They are consistently associated with Savera and support us. We ensure that, we will have seasonal channel enablers to motivate our channel partners to be in sync with Savera. Soon we will reach out to South market which will complete the distribution structure.
What are the key focus areas of the company today?
Soon Savera will enter into various verticals like Surveillance, Telecom and Power segments which are the booming verticals in recent times. We are also planning to expand our channels in South India by adding more partners to our cluster.
How many vendors and brands are you currently associated with? What are your plans to add more innovative solutions?
Our distribution brands comprise of world leading Brands like ADATA, AMD, RAPOO, THERMALTAKE, GAINWARD, CANON, DELL, INTEL, HGST, Viewsonic RAPOO, EVGA and HIS. The major initiative is to implement various activities in a spirit of cooperation and share principles with business partners to strengthen our ties with partners. We are working as an intermediator between vendors and dealers to help them understand the evolving needs of customers so that they can deliver efficient and best-in-quality products. In addition we are providing potential benefits to our channel partners in Tier II cities by introducing various latest channel schemes for them.
What kind of growth mark did the company achieve in the previous quarter?
At Savera, we never believe in numbers, but yes we would like to share in last quarter. We launched several new products, partnered with new ventures, some of them have been announced and some of them will be announce soon. We were also been able to increase our distributer channel which is one of the key strength of our company.
Who are your major competitors and how the company poises to growing competitive ecosystem?
India is a very potential market with for any player to grow, hence it surrounds with many vendors, distributers and all are facing various kinds of challenges. However our main concern is ROI including higher investment in terms of longer cycle of stock/debtor.
The company at the verge of last year has rolled out its consumer brand ‘Manzana’. Kindly tell us something of the new announcement?
We had launched Manzana brand under the umbrella of Savera Marketing, it’s a consumer brand which has exquisite range of high-quality audio systems and security & surveillance systems for pro quality consumer segments. At this time we are offering premium range of Speakers, Headphones, Keyboards and Mice under Manzana brand and soon we are going to add various security and surveillance products in the near future.
What are your future plans and programs for 2016?
After the success of Savera in East market and West market, North market the direction for 2016 would be to have the business expansion in potential markets like North South India. This year we are going to develop new offerings to our existing customer base. Perhaps it’s the most obvious source of growth for us. Moreover, we focus on each brand and branch closely to deliver quality products according to the need of customers.