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BYD Selects Analog Devices’ Audio Bus and Processor Technologies

Analog Devices announced that BYD Co., Ltd, a Chinese automotive manufacturer, has selected ADI’s Automotive Audio Bus (A2B) and SHARC digital signal processor (DSP) to build more energy efficient and eco-friendly vehicle platforms while enhancing the immersive audio entertainment experience for drivers.

Audio Bus and Processor Technologies

ADI’s audio bus and DSP technologies will further enhance the performance of BYD’s automotive cabin infotainment systems, providing a better driver experience, reducing the complexity and cost of design, and improving fuel/battery efficiency, which is consistent with BYD’s philosophy of “technological innovations for a better life.”

“BYD is a highly respected and innovative automotive manufacturer,” said Mark Gill, vice president, Automotive at Analog Devices. “BYD’s use of ADI’s A2B and SHARC processor technologies will enable this automotive leader to offer greater energy efficiency and superior audio sound quality to its customers.”

Reducing the weight, cost, and design complexity of vehicles is a major challenge faced by automotive manufacturers today. BYD has adopted ADI’s A2B technology due to its ability to distribute audio and control data together with clock and power over a single, unshielded twisted-pair wire – reducing cabling weight by up to 75 percent, which improves automotive fuel efficiency and reduces total system costs. BYD also selected Analog Devices’ SHARC processor to achieve more cost-effective audio systems with enhanced sound quality.

For more information about ADI’s SHARC processor: Click here

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Jyoti Gazmer

A Mass Comm. graduate believes strongly in the power of words. A book lover who dreams to own a library some day. An introvert but will become your closest friend if you share mutual feelings about COFFEE. I prefer having more puppies over humans.

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