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Shaadi.com manages 30 million users with Rackspace services

RackspaceRackspace has revealed that Shaadi.com one of the leading matrimonial website in the country is using Rackspace’s dedicated hosting. The matrimonial site manages more than 200 million page views along with 10,000 daily registrations. The association of Rackspace and Shaadi.com dates back to 1988 when they started with one Rackspace server. Now with the exceptional service from Rackspace Shaadi.com has grown from leaps and bounds and presently, 30 million people use Shaadi.com, 3.2 million members have found their matches through the site and the company has built over 100 matchmaking centers across 87 cities in India.

Talking about this association and achievement, Anand Mittal, COO & director, Shaadi.com said, “When starting out as an online startup, it was critical that we found a technology partner that allowed us to keep IT costs to a minimum, while also providing the right IT infrastructure to meet our growing needs. We needed to find a partner that could help us build a premium online experience for our customers – one that could accommodate millions of customers and scale as demand grew.”

In order to meet the increasing demands of the customers and to deliver a smooth experience Shaadi.com deployed the Rackspace servers for which provide the processing speed required to help meet daily business needs. With Rackspace’s powerful cloud services systems in place, Shaadi.com only uses 30 servers to run complex searches and successfully match users. This has resulted in significant cost savings for the company.

Mittal further adds, “Since day one, Rackspace dedicated hosting and cloud computing services have been a critical component to the growth and success of our business. Any downtime of our website is detrimental to our business, as it impacts our brand image and damages customer loyalty. To be successful and gain the trust of our customers, we consistently need to deliver a seamless experience and make sure they are happy. Rackspace enables us to do that.”

On the other hand, Ajit Melarkode, managing director, Rackspace Asia-Pacific says, “With Shaadi.com’s rapid expansion and global growth, it was important that the company had dedicated infrastructure for managing day-to-day traffic as well as traffic spikes during growth spurts and peak traffic times. What’s more is that Shaadi.com also has 24/7 support to help and guide at any time, day or night, a critical component to the overall success of the company.”

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Heena Gupta

A reader at heart, this girl loves to express through writing. Her ears perk up as soon as she senses any tech molecule in the air. With the ability to use and navigate typical technologies she becomes a complete tech enthusiast. This post graduate in Mass Communication lives in the world of gadgets. Fiction, history and cartoons keep her busy in the free time. Her urge to grow mixed with excellent writing skills forces us to have her as a part of our workforce.

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