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Shelly Set to Launch Next Generation Products at CES 2024

Shelly Set to Launch Next Generation Products at CES 2024Shelly Group has announced the launch of its highly anticipated Gen3 products at the Consumer Electronics Show 2024. The new IoT devices are designed to reshape how users interact with their smart homes and businesses, offering more memory, compatibility, and extended functionalities.

The Gen3 series ensures quality and reliability by using Shelly’s powerful new chip. Boasting 8MB of memory, this dramatically improves device performance and efficiency. This significant increase in memory not only guarantees smoother and faster operation but also equips the Gen3 series for the introduction of new capabilities.

The Gen3 Series introduces “virtual components”, transforming how users manage and control 3rd party devices. Within the Shelly Smart Control app, consumers can now create virtual devices, integrating non-Shelly products into a unified control system. This feature provides streamlined control of all users’ smart devices, regardless of brand, from a single interface.

Each Gen3 device is engineered to be upgradable to Matter – an industry-–unifying standard, promising reliable and secure connectivity. With double the memory, all Gen3 devices guarantee a smooth update process, while paving the way for new smart capabilities and integrations.

With a focus on enhancing the user experience, Shelly has listened to the needs and feedback of its growing community of users. Through its dedication to innovation, the company takes the next important step towards revolutionizing the way users live and work, creating a space where convenience, security, and energy efficiency go hand in hand.

Dimitar Dimitrov, Co-CEO of Shelly Group, said, “We are thrilled to showcase our next generation products at CES 2024. With increased memory capacity and enhanced capabilities, users can experience enhanced product functionalities and reliability of our devices. These new products mark a significant milestone for us as we continue to deliver cutting-edge solutions that empower our users to create truly smart homes and businesses.”

Wolfgang Kirsch, Co-CEO of Shelly Group, said, “We feel confident in achieving our targets not only in terms of annual revenue but also in the number of products delivered. We are growing faster than the market, and that puts us in a position where we can offer our clients and partners the best solutions for their needs due to our short idea-to-market process. In 2023, we achieved our medium-term targets of revenue of more than EUR 200.0 million and we are well positioned to achieve EBIT of more than EUR 50.0 million by the end of 2026.”

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Abdullah Ansari

Journalism graduate with a flair for technology and electric vehicles, dedicated to crafting insightful articles that bridge innovation and communication. Passionate about shaping narratives in the fast-evolving world of tech.

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