Shopper Stop ties-up with Hybris Software to leverage Omni-Channel Strategy

Fashion supply-chain giant Shoppers Stop announces its strategic tie-up hybris software, a pioneer SAP company. Both the companies explained their omni-channel strategy and forthcoming plans.

Shoppers Stop plans to invest Rs 60 crores over the next 3 years in its omni-channel technology, supply chain & talent to strengthen its omni-channel play.

Over the next 3 years, it will extend its omni-channel strategy to its group companies HomeStop,

Shoppers Stop will leverage the hybris platform and its state-of-the-art data management technology which has a successful track-record in providing omni-channel solutions to the world’s leading retail organizations. BORN will be the system integration partner for the SAP hybris setup.

This cooperation will leverage Shoppers Stop to provide a seamless and unified shopping experience to customers across its multiple channels i.e. Physical stores, Web, Social, TV and Marketplaces.

Hybris will enable Shoppers Stop to deliver a real-time, impactful, and relevant customer experience across every touch point, channel and device. In essence, Hybris software will enable Shoppers Stop to have a single view of the customer by linking multiple identifiers (Mobile number, First Citizen number, Facebook, email, etc.) to one single identity.

Speaking on the ally; Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop said, “Amongst the top global retailers, 9 out of 10 are brick & mortar players who have evolved into omni-channel entities. In India, Shoppers Stop was one of the first department stores to launch a multi-channel play through our e-store www.shoppersstop.com. Now, we are embarking on our omni-channel journey by linking our multiple channels to give customers a unified brand experience. We are proud to partner with SAP in our omni-channel journey and look forward to their support in establishing ourselves as India’s leading omni-channel retailer. We plan to invest approximately 60 crores in our omni-channel efforts.”

He further added, “Through the hybris technology, Shoppers Stop will have a one view of customer, one view of order and one view of inventory. This will allow us to provide our customers with a contextual, targeted, personalized and integrated shopping experience. As part of the roadmap ahead, we will introduce new features such as ‘Click & Collect’, ‘Ship from Store’, ‘Endless Aisles, and much more.”

“Today’s customers are digitally empowered and in control. Shoppers Stop has built its reputation on the quality of its service and understands the value its customers place on exceptional experiences,” said Deb Deep Sengupta, Managing Director, SAP Indian Subcontinent.