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SIAM Conducts 16th Styling & Design Conclave 2022

The conclave witnessed budding automotive designers showcasing the future of automobile styling in India.

The Society of Indian Automobile Manufacturers (SIAM) had organized its 16th Styling & Design Conclave along with 14th Automotive Design Challenge, themed on “Reimagining Mobility for the New Normal”.

SIAM Styling & Design Conclave 2022This year’s conclave has provided diverse perspectives on how the future of shared mobility will be for the Gen-Glass and how the passenger experience will evolve against the backdrop of various transformations happening in the auto sector.

Setting the context, Malo Le Masson, Chairman, SIAM Styling & Design Group & Head-Strategy, Hero MotoCorp, said “The pandemic has challenged us as a whole and few of implications have been carry forwarded. In the world of mobility, shared mobility faced the very first setback because of Covid. Fundamentally, shared mobility has the power to make us all independent. Shared mobility is more efficient, smarter and sustainable way to move. The challenge today is to think about moving smaller clusters of people more smartly.”

In the keynote address, David Carvalho, Managing Director – Link2Concept & Former Vice President – Design, Pininfarina, discussed how emerging technology has transformed the future of mobility. “Artificial Intelligence-driven mobility is managing an extra level of complexity than that by manual processes,” he said.

Aurelien Doisy, Head of European Design, Tata Motors, shed light on the design thinking process behind the new TATA Sierra, with a focus to drive the right ethics, values, modernity, authenticity and social aspects to recreate the iconic version of the SUV. He presented the theme of ‘TATA Design’ to showcase the different design languages that have taken place over the years inside TATA.

Adrian Sellers, Head–Custom Motorcycle Design Program, Royal Enfield discussed their concept of ‘Design to Disconnect’ showcasing the effect of the design of a particular vehicle over their users and surrounding people. He also said “Gen-Glass is driven towards a strong sense of identity and is well informed. To tap onto new audiences, Auto Manufacturers should maximize their USPs and designers must build improved UX.”

Amin Thakker, Chief Designer, Transportation Design and Engineering and HMI, Tata Elxsi, presented on ‘Clean Smart Flexible Seamless Mobility for Gen-Glass’. Different scenarios for shared mobility were shown. Light was thrown on how the new EV design trend is moving towards meeting functionality, in terms of form and design. He advised automotive designers to focus on smart interiors for the next-gen.

In the welcome address, Rajesh Menon, Director General, Society of Indian Automobile Manufacturer, said “The auto sector is currently transforming on various fronts like fuel efficiency, emissions, and safety. There has been a move towards electric, autonomous, and connected vehicles. All these developments are changing the paradigm of how we design automobiles all over the world. This presents all stakeholders with an opportunity to look at new models of mobility, as we will increasingly see a major transformational change happening in the coming years.”

The conclave witnessed budding automotive designers showcasing the future of automobile styling in India.

The conclave culminated with the announcement of the top three winners of ADC 2021.

The top three winners of the ADC 2021 were, Avishkar Kumbhar from the National Institute of Design was the first prize winner; Satya Sai Manoj from the National Institute of Design was the first runner-up, and Abhishek Ayush from IDC-IIT Bombay was second runner-up.


Aishwarya Saxena

A book geek, with creative mind, an electronics degree, and zealous for writing.Creativity is the one thing in her opinion which drove her to enter into editing field. Allured towards south Indian cuisine and culture, love to discover new cultures and their customs. Relishes in discovering new music genres.

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