Snapdeal acquires Letsgomo Labs to grow in m-commerce space

Snapdeal one of the leading e-commerce player has acquired Letsgomo Labs, a mobility solution company. With this move the e-retailer aims to strengthen its leadership in the m-commerce space.

Speaking about the move, Rohit Bansal, Co-Founder, Snapdeal said, “Mobile is one of our key focus areas and in a span of just 2 years, the medium has proved to be one of the biggest growth drivers for the company. Delivering a great user experience across varying data connections and numerous handsets being used in the country is the guiding principle for our mobile initiatives. Over 75% of our sales now come through mobile platforms and Letsgomo team becoming a part of our family will further propel our efforts in this direction.”

After the acquisition the Letsgomo team will be part of the Snapdeal family and will focus on further strengthening the organisation’s mobile technology capabilities.Letsgomo Labs provides end to end mobility solutions to businesses that are looking to harness the power of mobile. The company also works with leading e-commerce companies to help them strengthen their mobile capabilities.