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Snapdeal.com enters into strategic business partnership with Croma

Snapdeal

Infiniti Retail has entered into a strategic business partnership with Snapdeal.com. As per the deal, all the different electronic products in various categories like Mobiles, Tablets, and Laptops and many more will now be made available for purchase through Croma’s Flagship Brand Store on Snapdeal.com.

Speaking about the partnership, Kunal Bahl, co-Founder & CEO, Snapdeal.com said, “This is a big moment for us, where Croma and Snapdeal.com will now leverage their offline and online presence respectively and work jointly to offer a more holistic shopping experience to consumers across the country. We are extremely excited to launch Croma’s Flagship Store on Snapdeal.com.

On the occasion of partnership with Snapdeal.com, Ajit Joshi, MD & CEO, Infiniti Retail Ltd. said, “We are delighted to announce our strategic-tie up with Snapdeal, and are confident of the fact that this partnership will go a long way in benefiting customers by providing them with an enriched shopping experience.

Initially Croma and Snapdeal.com will work together in introducing market development initiatives, establishment of joint collaboration on customer and vendor outreach programmes and category development. Along with this both the companies will also be exclusively launching various products belonging to selected categories. Moreover, with this association Snapdeal aims to expand its electronic products’ portfolio. This will help the e-retailer to deliver great value to our customers by offering them the widest assortment of products housed by the Croma stores.

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Heena Gupta

A reader at heart, this girl loves to express through writing. Her ears perk up as soon as she senses any tech molecule in the air. With the ability to use and navigate typical technologies she becomes a complete tech enthusiast. This post graduate in Mass Communication lives in the world of gadgets. Fiction, history and cartoons keep her busy in the free time. Her urge to grow mixed with excellent writing skills forces us to have her as a part of our workforce.

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