The e-commerce portals are working hard to compete with each other and are expanding their product categories to lure the customers. Keeping in mind this trend Snapdeal.com has partnered with Mapmygenome India to offer DNA Testing Service online. This service will enable the customers to order personal genomics tests. This will help them identify the ideal lifestyle for them to lead a healthy and fit life.
Commenting on this association, Amit Maheshwari, Vice President, Fashion at Snapdeal.com said, “This partnership is in line with our commitment to provide our consumers with the widest range of products and services which help them lead a better life. Mapping the genome aids in predicting, preventing, and treating a number of diseases. The collaboration will help us in reaching out to out 25 million+ members across the country and enable them to understand the gene-disease interaction better.”
On the other hand, delighted with the partnership, Anu Acharya, CEO of Mapmygenome, said, “This is a partnership of two pioneers in India, offering customers the best possible user experience in their quest for better health. Personal genomics now gets more personalized. This partnership will help consumers snap out of status quo and do something proactive about their health.”
It has been observed that the health and wellness segment of Snapdeal.com 20% month-on-month growth in the last 6 months. With an assortment size of over 22,000 products, Snapdeal.com offers Health and Wellness products across a diverse range of categories including nutrition products like sports nutrition, vitamins, Ayurveda and organic products, etc., and other products related to heart & blood pressure, sexual wellness, diabetic care, respiratory care and many others.
Moreover, this association with Mapmygenome will further help Snapdeal to grow and will also help in increasing the consumer traction. Mapmygenome offers services like Genomepatri, CardioCardiomap, Oncomap, Gynaecmap, Brainmap and many others.