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JaiFin Launches MyCFO and Plans New Investments

Jai Financial has launched its MyCFO service to complement its one stop shop corporate accountant and boardroom business.

JaiFinJai Financial has launched its MyCFO service to complement its one stop shop corporate accountant and boardroom business. This service is sought to provide unrivalled support and advisory to businesses for the sole purpose of boosting their efficiency and commercial effectiveness.

Citing on the new rollout, Jasmine Seet, Managing Partner, said “through standalone consultations or day-to-day transactional support and performance reporting, we deliver insights and analysis to link financials to business strategy and industry landscape.  This includes, but is not limited to, advice to different business units on change initiation, operational performance improvements, increasing commercial effectiveness, growth strategy making, pricing optimisation, etc.”

To ramp up its marketing efforts, Jai Financial has also increased its hiring efforts by onboarding new accountants into the team. This will maintain the same level of service and professionalism they have managed to provide in the past despite their rising client base.

Jai Financial has recently bought a 40% stake in Click2View, a Singapore-based content agency, to expand its foray into content marketing, across Singapore and South-East Asia. This was a strategic alliance between Click2View, which was developing in its 8th year with the rising consumption of on-demand digital content, and Jai Financial, finance business partner which provides business support as well as performance analysis and advice to facilitate key decision making in this fast-changing landscape”.

Simon Kearney, CEO of Click2View, commented,” “We’ve had a good time working with Jaifin, the team is great and we’ve benefited from their experience and acumen.”

Jai Financial and Blake Dair also commenced an employee share ownership plan with the issuance of shares to Colin Li, leader of the Capital Markets Practice. Li added that “working with Jai Financial as a support function and having access to the capital we need to grow into new geographical markets is great news for us”.

With this, Jai Financial is looking forward to further opportunities to build small Singapore businesses through advice, education and funding.

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